Marketing Assistant at WITMER PUBLIC SAFETY GROUP INC. in Coatesville, Pennsylvania

Job Description:

The Marketing Assistant will provide administrative and clerical support to the Marketing & Creative Manager by working in close collaboration to assist in the planning, executing, and tracking analytics for online and offline marketing activities. This position also plays a vital role in our vendor relations, including campaign plans and performance tracking.

In-Office or Hybrid Role: Hybrid = 3 days a week in office & 2 days remote.
Located across from the Chester County Airport in Coatesville, PA.
Essential Duties and Responsibilities
Campaign Initiatives:
Collaborate with and support the Marketing Associates with multi-channel marketing campaigns including email, social media, website optimization, and content marketing. Assist in checking links and creative when email tests are sent out. Continuously improve marketing processes for tasking, tracking, and execution of campaigns. Collaborate with the design team to create compelling visuals and with the content team to develop engaging copy. Contribute to the development of high-quality content for various platforms, including blog posts, newsletters, social media updates, and website copy. Ensure content aligns with brand voice and messaging.

Analyzing Analytics:
Work with the Marketing Associates to report on Google Analytics and other reporting tools to gather, analyze, and report campaign metrics for all marketing initiatives- including daily/weekly/yearly numbers, emails, website banners, and campaigns. Measure success and effectiveness of marketing campaigns set up with vendors. Keep organized records of marketing metrics and results of past campaigns. Monitor vendors' websites for proper listing of WPSG brands. Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, and other marketing software. Prepare regular reports on campaign effectiveness and ROI, providing insights and recommendations for improvement.

Website Optimization:
Optimize website content for search engines to improve organic search rankings. Manage paid search campaigns to drive targeted traffic and conversions. Travel up to 10% for meetings or vendor shows when requested. Complete additional assignment as assigned by management team.

Market Research:
Conduct market research to identify trends, customer needs, and competitive analysis. Use insights to inform marketing strategies and tactics.

Collaboration:
Work closely with merchandising and marketing teams to ensure cohesive messaging and alignment with business goals. Participate in brainstorming sessions and contribute innovative ideas to drive growth.

Day-to-day responsibilities:
Report on daily web numbers, campaigns, and anything else that the marketing department might need reported.