Description: Our client is currently seeking a UX Content Strategist
12 month W2 contract, extendible
Hybrid in Charlotte, NC or Greater Philadelphia; Open to Strong Remote EST talent
Content Strategist Job Description
Overview: A Content Strategist is responsible for planning, designing, creating, editing, and publishing relevant content that aligns with the company's business objectives and user needs. The primary goal is to develop a content strategy that achieves business goals by informing, entertaining, inspiring, and engaging potential customers.
Key Responsibilities:
Content Planning: Includes creation, curation, planning, and research.
Content Creation: Brainstorm and produce engaging content types.
Content Alignment: Ensure web content aligns with the brand and adds value to clients.
SEO Knowledge: Utilize SEO research software and web analytics platforms.
Customer Persona Research: Collect and analyze information about target customer personas.
Content Strategy Development: Devise strategies to convert new and existing customers.
Roles and Responsibilities:
Conduct exhaustive research to understand customer personas.
Analyze consumer thoughts and trends.
Create content specifications tailored to the brand's personas.
Strategize content pillars and sub-pillars.
Plan the editorial calendar and content proposition.
Collaborate with content management, creative teams, and writers.
Oversee writing style and tone for all content.
Develop content governance guidelines for tone, style, and voice.
Ensure content consistency across all platforms.
Conduct periodic content audits.
Track and calculate content ROI.
Ensure content strategy meets business objectives.
Improve content delivery and promotion strategies.
Evaluate the effectiveness of content marketing strategies.
Skills Required:
Excellent writing skills.
Strong client-facing skills.
Significant SEO knowledge.
Proficiency with content management systems and web analytics tools.
Contact: jwarchol@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com