Posted in Other 10 days ago.
Type: Full time
The Senior Manager, Web Analytics and Content Intelligence, will play a critical and influential role in the Media Measurement department within Pfizer's Media organization. This position is specifically designed to drive the development and implementation of cutting-edge web analytics and content intelligence analyses, with the ultimate aim of significantly enhancing Pfizer's digital presence and competitive advantage in their line of business.
The Senior Manager will work closely and collaboratively with a diverse range of internal and external cross-functional partners, including marketing teams, data scientists, content creators, and technology experts. By leveraging their expertise and fostering strong relationships, the Senior Manager will effectively align strategies and initiatives to achieve the desired outcomes.
In this role, the Senior Manager will take a holistic and data-driven approach, meticulously examining various aspects such as content effectiveness, creative performance, multi-touch attribution models, generative AI opportunities, and user journey analysis. By analyzing these factors, the Senior Manager will gain valuable insights that will inform decision-making and drive continuous improvement in media campaigns and website performance, all in alignment with Pfizer's business objectives.
This position presents a unique opportunity for the Senior Manager to shape Pfizer's digital strategy and drive its success in a rapidly evolving and competitive landscape. By staying at the forefront of industry trends and leveraging advanced analytics techniques, the Senior Manager will contribute to Pfizer's position as a leading healthcare organization with a strong digital presence.
ROLE RESPONSIBILITIES
BASIC QUALIFICATIONS
OTHER JOB DETAILS
ORGANIZATIONAL RELATIONSHIPS
Work with Digital, Brand, and other CMO teams as needed.
#WebAnalytics #Marketing
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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