Posted in Other 9 days ago.
Location:
Hollywood, Florida
At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.
Summary:
Design and implement social media programming through written and visual content to advance the Memorial Healthcare System brand, raise awareness of MHS services (or service lines), leverage relationships with media, influencers and stakeholders and foster community participation and engagement.
Responsibilities:
Serve as an extension to the public relations operations, helping to connect the team directly with journalists and reporters, resulting in broad coverage for MHS beyond its existing reach, while also advising on opportunities to strengthen and maintain brand engagement and relationships across the social media platforms.Oversee implementation of corporate social media policy; respond to grievances on social media and monitor all activity. Manage social media deputy program, working collaboratively with other MHS employees to help grow the social media program and specific niche channels.Manage and implement additional key social media platforms that align with program growth strategies.Provides onsite coverage at events, or remote coverage of events, to capture photos and videos to publish real-time content on social media.Oversees day-to-day management of owned social media channels and campaigns. Works with Marketing and Communications team and subject matter experts to create and implement organic and paid social media strategies to promote MHS services, programs, events and overall brand.Creates content and works with Marketing, Communications and Community Relations teams and/or agency partners to develop and repurpose content that drives deeper engagement.Analyze data, including overall reach, impressions, click through rates, engagement rates, among other KPIs, and draw actionable insights and recommendations to optimize results.
Competencies:
ACCOUNTABILITY, CRISIS COMMUNICATION MANAGEMENT, CUSTOMER SERVICE, DIGITAL MEDIA KNOWLEDGE, EFFECTIVE COMMUNICATION, LEADING STRATEGY, MEDIA INDUSTRY, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR
Education and Certification Requirements:
Bachelors: Communications (Required)
Additional Job Information:
Complexity of Work: Required critical thinking skills, excellent ability to build relationships and interact with various levels of management and people. Working knowledge of SEO. Understanding of all forms of social media interactions. Knowledge of social media marketing tools and dashboards. Required Work Experience: 3-5 years of experience developing and executing social media strategies across a variety of platforms and tools in fast-paced environment. Other Information: Additional Education Info: Marketing or Communications or Public Relations
Working Conditions and Physical Requirements:
Davidson Hospitality Group |
Memorial Healthcare System |
Memorial Healthcare System |