Digital Marketing Specialist (E-mail) at 1406 Epiq Global Business Transformation Solutions, LLC in Atlanta, Georgia

Job Description:

It's fun to work at a company where people truly believe in what they are doing!

Job Description:

Epiq is hiring a Digital Marketing Specialist to build, manage and execute upon email campaigns for a global law firm. The Digital Marketing Specialist will manage end-to-end campaign production, including email creation, audience segmentation, landing page development, as well as reporting on KPIs and success metrics.

RESPONSIBILITIES

• Be responsible for the planning, execution and measurement of email marketing campaigns and landing page development


• Ability to build and send emails in email service platforms (Vuture-preferred), as well as to create, edit and post content on landing pages within a website content management system (Sitecore-preferred)


• Develop audience segmentation and targeting strategies for email list building and optimization


• Proficiency in email reporting, providing user training and support, supporting email policies and best practices


• Assess and recommend strategies to increase conversion rate optimization and conduct A/B testing to improve KPIs: reduce unsubscribe rates, hard bounce and soft bounce rates; and increase open and click-through rates


• Ability to work with internal stakeholders to develop email and landing page content to align with brand strategy and guidelines

JOB REQUIREMENTS

• Must have a minimum of two years' experience in an email marketing role utilizing various email service platforms (Vuture-preferred), as well as building landing pages within content management systems (Sitecore-preferred)


• Ability to work within tight turnaround times while still applying the highest level of quality assurance to each project


• Strong project management skills


• Excellent written communication skills


• Strong project management skills and exceptional attention to detail


• Experience with marketing automation tools such as Marketo, Pardot, etc. is a plus

The Compensation range for this role is $25-$31.25 USD hourly and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience and qualifications.

Click here to learn about Epiq's Benefits.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

It is Epiq’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Epiq’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request.  Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.