Growth Marketing Manager at Zoetis in Kalamazoo, Michigan

Job Description:

Role Description



Zoetis is committed to offering enhanced and integrated solutions to help our animal health customers across companion animals and livestock. Precision animal health tools and management software can help improve producers' decision making, right down to the level of the individual animal, to maximize health and well-being, performance and sustainability across livestock farming operations.


We are seeking a data obsessed, strategic consumer marketer to drive the growth of our Precision Animal Health portfolio. As the Growth Marketing Lead, you'll lead the strategy for revenue and spend efficiency optimization for our direct to consumer, companion animal products (Basepaws Pet Genetics tests). You will manage an agency executing our paid acquisition strategy while partnering closely with internal channel leads to drive scalable product sales. You will also partner with the Livestock Brand Manager to advise and provide support for Livestock digital marketing projects.


The ideal candidate is analytical, strategic, and highly collaborative with a deep expertise in full funnel performance growth marketing.



Responsibilities




•Deliver marketing roadmap to achieve short and long term Direct to Consumer sales and cost-efficiency goals; using pricing, promotion, and paid/organic channels as levers.


•Track progress against KPIs. Present and narrate trends and learnings to key stakeholders, up to the executive level. Use data to identify when targets are at risk and pivot tactics appropriately.


•Create robust data-driven testing roadmap and execute experiments throughout the year to inform ongoing strategic optimizations.


•Leverage customer insights across priority segments, and champion customer centricity in organizational decision making and communications.


•Manage both high-level and detailed reports to inform budgeting decisions and projections at the monthly and annual level, across multiple products.



Organizational Relationships

• Deliver monthly, bottoms up projections and forecasts to Head of Marketing to chart path to achieve annual revenue growth and cost-efficiency targets.


• Manage agencies and partner cross-functionally with internal channel owners to execute cohesive, full-funnel marketing campaigns.


• Partner with Marketplace Manager to propose pricing and promotion strategy to support growth objectives across full scope of distribution channels.


• Partner with e-commerce product manager and marketing analyst to run tests and validate hypotheses for growth and scaling opportunities.


• Set data-driven objectives and define key projects for agency partners, managing these partnerships to create effective deliverables.

Resources Managed



Financial Accountability


Accountable for 40% of consumer revenue targets


Supervision


Will be responsible for supervision of external vendors and contractors.



Education and Experience



Bachelor's degree and 7-10 years of experience in a marketing leadership role (or similar experience) in consumer e-commerce


Or advanced degree (MBA), with 5-8 years of experience in a marketing leadership role in consumer e-commerce



Technical Skills

• Experience managing growth marketing program against measurable financial outcomes


• Full funnel marketing exposure across a variety of channels, with an emphasis on digital paid user acquisition channels


• Analytical skills and ability to run clean and informative hypothesis-driven tests


• Strong finance and business fundamentals, with experience in forecasting


• Experience defining, tracking, and analyzing marketing performance leveraging multi-touch attribution tools across the full marketing funnel


• Uses clear prioritization frameworks to create a roadmap of impactful marketing initiatives


• Ability to lead across external and internal cross functional partners


• Excellent organization and project management skills


• Strong written/verbal communication skills and presentation skills.

Full time


Regular


Colleague


Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.


Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.


Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis. Apply Now