Digital Marketing and Ecommerce Manager at Standard Calibrations, Inc in Chesapeake, Virginia

Job Description:

Job Overview: We are seeking an energetic and highly motivated, results-driven Digital Marketing and Ecommerce Manager to join our Innovation team. This role is responsible for planning, implementing, and overseeing digital marketing campaigns and managing our Shopify+ ecommerce platform to drive online revenue, enhance brand presence, and improve the overall customer experience. We are seeking someone to take our new branding and help us digitally tell the story through our presence, visuals and campaigns. The ideal candidate will have a strong understanding of digital marketing, design and ecommerce platforms. Experience with data based digital marketing strategy is also required.

Key Responsibilities:

• Digital Marketing Strategy:

o Design, implement, and manage multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, and paid advertising (Programmatic, PR and Lead Gen)

o Continually optimize campaigns for maximum ROI, tracking performance metrics and adjusting strategies as needed.

o Collaborate with cross-functional teams to ensure digital marketing efforts align with overall brand objectives.

• Brand Development:

o Lead initiatives to increase brand awareness and drive traffic to the website via organic and paid efforts.

o Maintain consistent messaging across all digital marketing channels to ensure a unified brand presence.

o Find ways to tell brand story in crowded spaces.

• Ecommerce Platform Management:

o Oversee the daily operations of the company's ecommerce platform(s) (Shopify+).

o Manage product listings, content updates, pricing strategies, and promotional campaigns to ensure a smooth online shopping experience.

o Coordinate design and development projects to enhance website functionality, navigation, and user experience.

• Analytics and Reporting:

o Monitor and analyze ecommerce and digital marketing performance using tools like GA4, Google Ads, and social media analytics.

o Provide regular reports on performance, conversion rates, customer behavior, and campaign success, and use these insights to refine strategies.

• Customer Experience and Engagement:

o Improve the online customer journey, ensuring that all touchpoints from discovery to purchase are optimized for maximum engagement and conversion.

o Develop strategies to retain customers through earned, owned and paid marketing using personalized offers, and marketing technology.

o Ensure that customer feedback and reviews are addressed, and that the customer service process is aligned with company standards.

• Collaboration and Communication:

o Work closely with the sales, innovation and operations teams to ensure a cohesive strategy across digital marketing and ecommerce initiatives.

o Align marketing campaigns with product roadmaps, promotions, partnerships and in-time initiatives.

o Manage external partners such as digital agencies contractors, and affiliates.

• Budget and Resource Management:

o Develop and manage digital marketing and ecommerce budgets, ensuring cost-effective spending across all channels.

o Monitor ad spend and performance to ensure campaigns remain within budget while achieving desired results.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience (5+ years) in digital marketing, ecommerce management, or a similar role.
• Expertise in SEO, SEM, social media marketing, and content marketing.
• Hands-on experience with ecommerce platforms (Shopify+) and third-party tools (Google Analytics, Google Ads, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience managing budgets for digital marketing campaigns and ecommerce operations.
• Excellent project management and organizational skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong communication skills and a collaborative mindset.

Preferred Qualifications:

• Certification in Google Ads, Google Analytics, or similar platforms.
• Experience with email marketing tools such as Active Campaign or Mailchimp.
• Familiarity with customer relationship management (CRM) software (SageCRM, Hubspot, SalesForce)
• Knowledge of web design principles and UX/UI best practices.

Additional requirements:

• Must have a valid driver's license
• Must be able to pass a pre-employment drug screening

Safety:

It is SCI's policy to require safe operations and practices from all employees and to ensure our management team focuses on maintaining a safe working environment even while working in hazardous work environments.

Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Travel:

Travel would be primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Physical requirements:

• Ability to lift, carry and transport heavy equipment and boxes weighing up to 40lbs
• Bending/squatting/kneeling/stooping/crouching/crawling/twisting up and walking up to 8-10 hours per day
• Standing- must be able to stand or sit in one place up to 8-10 hours per day.

This job description is designed to outline the primary duties, responsibilities, and qualifications of the Project Manager position, but is not intended to be exhaustive. Other duties and responsibilities may be assigned as needed to support the success of the organization.

AAP/EEO Statement:

Standard Calibrations, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, SCI complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

SCI expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Standard Calibrations' employees to perform their job duties may result in discipline up to and including discharge.

Standard Calibrations, Inc. reserves the right to vary or amend the duties and responsibilities at any time according to the needs of the company's business.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility.

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