Regional Account-Based Marketing Manager (Hybrid) at Becton Dickinson NA in Franklin Lakes, New Jersey

Job Description:

Job Description Summary

The Account-Based Marketing Manager is responsible to initiate the development of the Marketing activities that are required to develop each account he is assigned to. His role is to support efficiently our Sales teams by identifying the customers' insights, understanding its environment, competition and needs, and propose a dedicated value proposition which will allow us to differentiate. The objective of the Account-Based Marketing Manager will be to get a deep understanding of each account needs, environment and potential, to support the Key Account managers and Account Managers with new business opportunities identification, proposing dedicated and competitive value offer, with tactical approach to develop the business.
This mission requires a servant leadership attitude, ensuring a strong collaboration, teamwork and full alignment with Sales teams and Leaders, to support them effectively to meet their business objectives following their priorities.
The Account-Based Marketing Manager will need to have a good understanding of the market evolution, being supported by the global marketing team, and having the mission to translate the strategy into dedicated tactical plan for each account (5P), executing as well an omnichannel strategy and supporting commercial excellence.



Job Description



We are the makers of possible


BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.


We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.



Job Summary



The Account-Based Marketing Manager is responsible to initiate the development of the Marketing activities that are required to develop each account he is assigned to. His role is to support efficiently our Sales teams by identifying the customers' insights, understanding its environment, competition and needs, and propose a dedicated value proposition which will allow us to differentiate. The objective of the Account-Based Marketing Manager will be to get a deep understanding of each account needs, environment and potential, to support the Key Account managers and Account Managers with new business opportunities identification, proposing dedicated and driven value offer, with tactical approach to develop the business.


This mission requires a servant leadership attitude, ensuring a tight-knit collaboration, partnership and full alignment with Sales teams and Leaders, to support them effectively to meet their business objectives following their priorities.


The Account-Based Marketing Manager will need to have a good understanding of the market evolution, being supported by the global marketing team, and having the mission to translate the strategy into dedicated tactical plan for each account (5P), completing as well an omnichannel strategy and supporting commercial excellence.



Responsibilities



Support Sales Teams with Account-Based Marketing

• In collaboration with the Sales Management, Platforms and Global Marketing, implement the annual Accounts Marketing Plans, including the conversion of the marketing plan into Key Driver Goals with clear ownership and timelines.


• Support Sales teams in achieving their budget targets, answering the specific needs of the Key Account Manager


• Transversal expertise across the different Therapeutic Area, being able to present our global offer in front of customers.


• Market segmentation, opportunities definition, value-proposition definition, competitive analysis and objection handling,


• Sales enablement and Go to Market tactics.


• Support the Key Account Manager to set up action planning by account,


• Ensure customers targeting with long-term pipeline management based on Molecules Mapping and Collection Initiative.


• Implement omnichannel communication strategy and account-centric digital marketing approach is effectively used to drive demand in the accounts.


• Deliver solid Training plan for our Sales teams to pitch on the Value of our solutions.

Voice of Customers to be shared with Global Marketing and Platforms

• Working with the Customer Success team, share the Voice of Customers with Global functions in order to assemble the unmet needs and market trend, and to identify the most impactful technical engagement needs for future developments and innovation.

About you



Education

• Minimum Masters Degree in Marketing or MBA

Experience

• At least 3 years of experience in operational Marketing


• Experience in strategic account marketing to enterprise accounts preferred


• We seek an experienced individual with a consistent record developing marketing tactics for major, global accounts and developing accounts- preferably in the life sciences/pharmaceutical industry.


• Experience working closely with sales for projects or campaigns or experience training sales.

Skills

• The successful candidate will possess strong interpersonal and leadership capabilities, as well as marketing expertise in Pharma business. Crucial to success in this role will be the ability to translate strategy into execution plan, and take a role in securing the commercial success of our Global Accounts.


• Strong presentation, marketing skills and eye for business


• Demonstrated leadership skills and cross-functional participation

Travel

• 30-40% domestic and international

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.



Why Join Us?



A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.


To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.


To learn more about BD visit https://bd.com/careers


Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


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Primary Work Location

USA NJ - Franklin Lakes



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