Executive Director of Web and Digital Strategy (Digital Marketing Leader) at Indiana University in Indianapolis, Indiana

Job Description:

Department



VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)



Department Information



Indiana University is seeking candidates for the Executive Director of Web and Digital Strategy position for Indiana University. This is an exciting opportunity for a collaborative, forward-thinking leader to shape the future of web and digital strategy for Indiana University (IU).



Job Summary



Department Specific Responsibilities

• Provides leadership and mentorship for the web strategy and CRM teams.


• Serves as a member of the Marketing senior leadership team and as a member of the Vice President of University of Communications and Marketing cabinet.


• Plays a pivotal role in steering our web and digital vision serving as a leader of the university's Digital Strategy Initiative (DSI).


• Oversees the planning, design, execution, and maintenance of iu.edu and other centrally managed sites, in collaboration with UITS, as well as key website projects deemed institutional priorities.


• Implements strategies to continuously optimize website performance, user experience, and CTA conversation rates.


• Collaborates with senior leadership to develop plans, incorporate inputs, and integrate digital initiatives into the broader business strategy of the university.


• Works collaboratively in cross-functional teams to develop and execute scalable enterprise web and digital solutions

General Responsibilities

• Directs overall operations and strategy for the digital marketing function by providing oversight and direction within a large multi-faceted department or multiple departments.


• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within digital marketing.


• Manages relationships with various internal and external stakeholders; determines digital marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of communications timelines related to such initiatives.


• Directs and manages the budget for digital marketing initiatives, including expenditures, revenue projections, program costs, and cost containment.


• Responds to escalated and highly complex inquiries and requests and explains policies, procedures, and context of digital marketing.


• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.


• Presents digital marketing outcomes to university leadership.

Qualifications



Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.


EDUCATION



Required

• Bachelor's degree in computer science, business administration, marketing, information systems or related field

WORK EXPERIENCE



Required

• 5 years in relevant field


• 3 years of management experience in relevant field

Preferred

• 10 years of progressively responsible experience in a complex, decentralized organization


• 5 years of management experience in a relevant field


• Experience with web content management systems and basic HTML/CSS/Javascript coding

SKILLS



Required

• Proficient communication skills


• Maintains a high degree of professionalism


• Demonstrated time management and priority setting skills


• Demonstrates a high commitment to quality


• Excellent organizational skills


• Excellent collaboration and team building skills


• Effectively coaches and delivers constructive feedback


• Instills commitment to organizational goals


• Demonstrates excellent judgment and decision making skills


• Effective conflict management skills


• Builds and manages effective teams


• Effective leadership skills


• Ability to represent the company with external constituents


• Ability to drive multiple projects to successful completion

Preferred

• Demonstrates extensive knowledge and experience in web strategy and best practices, including web accessibility, IA/UX, web governance, and search engine optimization


• Possesses a growth oriented mindset


• Ability to leverage data and insights to inform recommendations and drive results using Google Analytics, Google Tag Manager, Google Search Console, and SiteImprove (or similar web health platform)


• Demonstrated ability to create and successfully implement large scale web and digital projects involving multiple stakeholders in a high-paced environment


• Familiarity creating personalized and customized digital communications in Salesforce or an alternative CRM system


• Ability to lead through influence, partnership, and motivating teams to achieve high performance and results


• Strong executive presence


• Ability to think strategically, problem-solve and execute analytics-driven initiatives


• Ability to work collaboratively across teams and with internal and external partners
  

Working Conditions / Demands



This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.



Additional Information



Cover letter strongly recommended.



Work Location



Bloomington, Indiana or Indianapolis, Indiana


This position is eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.



Advertised Salary



$175,000 - $185,000 per year based on education and experience.



Benefits Overview



For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance


• Health savings account with generous IU contributions


• Healthcare and dependent care flexible spending accounts


• Basic group life insurance paid by IU


• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance


• Base retirement plan with generous IU contributions, subject to vesting


• Voluntary supplemental retirement plan options


• Tuition subsidy for employees and family members taking IU courses


• 10 paid holidays plus a paid winter break each year


• Generous paid time off plans


• Paid leave for new parents and IU-sponsored volunteer events


• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.



Job Classification



Career Level: Strategic


FLSA: Exempt


Job Function: Marketing & Communications


Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.



Posting Disclaimer



This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.


If you wish to include a cover letter, you may include it with your resume when uploading attachments.



Equal Employment Opportunity



Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.



Campus Safety and Security



The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.



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