Assistant Director, Marketing at La Salle University in Philadelphia, Pennsylvania

Job Description:

Position Overview

Position Title	Assistant Director, Marketing
Department	110003 – University Marketing
Position Type	Regular
Position Classification	Full-Time, 12 months
Grant/Gift Funded (all or a portion)?	No
If Temporary or Grant Funded, Start Date and End Date

Position Description/Posting Details

Posting Number	S1176P
Position Summary	Under the guidance of the Assistant Vice President for Marketing & Digital Strategy, the Assistant Director of Marketing will plan, develop, and execute integrated marketing and communications plans for University initiatives, encompassing print, advertising, web, and digital platforms. This role will collaborate with marketing team members and leadership to ensure consistency in brand messaging across all mediums. The Assistant Director of Marketing will be able to plan and manage marketing and communications projects by utilizing a project management software system, and collaborate with division partners to produce campaigns and projects on time and within budget. Excellence in managing multi-faceted campaigns and project management skills is essential. Cross-functional collaboration, both within the division and with key units across the university, is critical.
Essential Duties	In collaboration with colleagues across UMC and the university, plan, develop, and implement integrated marketing plans for University initiatives, taking a multi-channel approach, across web and digital, advertising, social media, video, print collateral, and events. Oversee the development and execution of marketing projects such as print collateral, direct marketing, social media, digital marketing tactics, and email campaigns. Write and edit copy for marketing channels including publications, ads, emails, social media posts, web pages, and video scripts, and ensure consistency in brand messaging across all channels. Assist the AVP with continuous development, management, and refinement of digital, social, and print advertising campaigns Drive projects forward maintaining focus on the primary business objectives, helping to prioritize deliverables through project plans, and tracking progress within the project management software system, Wrike. Optimize website content to be on-brand and search engine friendly. Assist with planning and organization of photo and video shoots. Monitor and evaluate the competitive higher education landscape and general marketplace for various marketing strategies, staying informed of industry best practices and innovative strategies; provide recommendations for optimization and improvement. Maintain a high standard of quality and accuracy for all deliverables.
Secondary Responsibilities	Manage special projects as requested by the Vice President and/or AVP Assist with key University events as needed. Perform other related duties as assigned
# of Direct Reports	0
Required Qualifications	Bachelor’s degree in marketing, communications, or a related field. 3-5 years successful experience in marketing. Possesses strong visual, verbal, and written communications skills, excellent problem- solving skills, and works effectively with a wide variety of University staff, including direct client interface on projects. Proven ability to manage and coordinate multiple projects, establish priorities, meet deadlines, and ensure quality and accuracy of work. High comfort level in using project management systems to optimize workflow and business processes. Proficient in the use of Microsoft Office, Adobe Acrobat Pro, Project Management and Cloud Collaboration software.Ability to work independently, juggle multiple projects, meet deadlines, and ensure quality and accuracy of work. Possess a positive attitude, a collaborative spirit, and a forward-thinking mindset• Knowledge of and commitment to the mission of La Salle University.
Preferred Qualifications	Knowledge of marketing best practices in higher education related to enrollment, advancement, and institutional branding. Previous experience working in a higher education environment. Ability to update, build, and maintain web content in the WordPress CMS. Ability to build HTML emails within email marketing platforms.
Physical Requirements and/or Unusual Work Hours	Evening and weekend work may be necessary
Special Instructions to Applicant	La Salle University embraces diversity and seeks candidates who will contribute to a climate that supports a fully inclusive, equitable, and diverse working and learning environment. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. La Salle University offers its eligible employees comprehensive medical and dental plans, employer paid life and disability insurance, retirement benefits, generous paid time off (vacation, sick leave, and holidays), and tuition benefits such as no cost undergraduate and graduate degree programs for its employees (with no wait period) and no cost undergraduate degree programs for its employees’ dependents (after completing the required years of service).

Posting Information

Application Open Date	10/17/2024
Application Close Date	01/17/2025
Application Open To	Internal and External Applicants

PI256989427

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