Motion Designer at Meta in New York, New York

Job Description:

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing world class talent with a focus on diversity, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.The Brand Motion Designer will be responsible for bringing our brand to life through motion across Meta's AI product offerings and portfolio of brands. We believe that motion is crucial for simplifying complex ideas through the power of storytelling. It is equally essential for building brands that feel resonant, expressive, and innovative.This highly collaborative role involves working on building and activating motion design systems in partnership with brand, product, and marketing teams. Responsibilities include integrating branded motion experiences in product, animating bespoke moments for AI marketing product launches, and developing motion guidance to inform brand foundations for AI products and experiences at Meta.The ideal candidate is a conceptual thinker, storyteller, and detail-oriented animator who can bring ideas to life in new and inspiring ways. They understand interactivity and think from the user perspective to solve problems and invent new experiences. They are technically-savvy, love tinkering with the tools and challenging the technology to use it effectively. Strong skills in craft, art direction and design thinking are required, as well as the ability to seamlessly work across various mediums and project types. They are a strong communicator, comfortable working independently but also thrive partnering with teams.

Motion Designer Responsibilities:

• Development of Meta's brand system and design language through motion design animation and prototyping


• Produce strong conceptual and expressive animations that are engaging and reflect a cohesive brand experience and are rooted in strong conceptual motion principles.


• Sketch, storyboard, ideate, and generate new concepts quickly based on stakeholder direction and self-driven research


• Work closely with a diverse team including creative directors, art directors, designers, product designers, engineers, program managers, and content strategists. Take direction and provide feedback to effectively develop and deliver final animated content, ensuring full realization work


• Generate ideas, inspire your teammates, give and receive feedback, and critique respectfully


• Meet multiple deadlines, prioritize work, and keep projects moving forward


• Develop new interactive concepts


• Partner with technical artists and engineering to influence the development of new animation formats, tools and pipelines

Minimum Qualifications:

• 7+ years experience with product, branding or communication design


• Portfolio exhibits conceptual experience, a proven understanding of design best practices, interactive experience, technical skills and craftsmanship


• Experience with storytelling including editorial animation and/or illustration


• Exhibited understanding and command of the principles of animation and easing


• Demonstrated experience in 2D and 3D animation skills


• Experience with Cinema4D, Adobe Creative Suite (including After effects), Figma


• Knowledge of Lottie, JSON, prototyping skills

Preferred Qualifications:

• Understanding of Artificial Intelligence


• Knowledge of iOS, Android and WWW design


• Knowledge of Origami


• Experience in pursuing emerging technologies


• Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$121,000/year to $173,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now