Strategic Marketing Planning & Insights Manager at Alfa Laval Global in Richmond, Virginia

Job Description:

Every day, we get opportunities to make a positive impact - on our colleagues, partners, customers and society. Together, we're pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.


As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.



About the job...



In this role, the Marketing Manager is a Strategic Marketing Partner and Insights Manager who drives the overall marketing efforts for a division of the business to enhance brand recognition, market share, and customer experience.


This is a hybrid position located in Richmond, VA.



Responsibilities include:

• Initiate the strategic business plan process across the cluster, scheduling all checkpoint reviews, and managing progress updates.
  
  
• Translate business plans into strategic marketing plans and develop divisional marketing plans with clear priorities.
  
  
• Plan and execute market, competitors and customers intel analysis based on business plan priorities.
  
  
• Develop specific Market Analysis (BD Booster, Deep-dives, etc.) according to the needs of the SC/Cluster.
  
  
• Prepare and manage periodic competitor analysis.
  
  
• Develop insights into macroeconomic and industry growth to anticipate trends or threats to the business.
  
  
• Lead market share and size process in the cluster, through an end-to-end format, from data collection to reports and insights for business strategies and plans.
  
  
• Initiate and lead collaboration with other excellence areas to ensure alignment of priorities with strategic business plan and insights.
  
  

What you know:



You have a Bachelor's degree in Business, Marketing, Data Analytics, Data Science, Data Management or a related field with at least 5 years of professional working experience in marketing roles and:

• Experience in strategic business and marketing planning.
  
  
• Experience in data analytics and insights.
  
  
• Experience in finding patterns in data, building visualization and reports, and communicating insights to stakeholders.
  
  
• Creative, forward-thinking self-starter with attention to detail.
  
  
• Ability to communicate and collaborate effectively with stakeholders across different areas.
  
  
• Highly organized with excellent time management skills.
  
  
• Strong leader with the ability to oversee, coordinate tasks, and influence members of the marketing division to complete strategic plans.
  
  

We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.



What's in it for you?



At Alfa Laval, we carefully consider a wide range of factors to determine your total compensation package. We rely on market indicators and consider your specific job, background, skills, and experience to get it right. The base salary for this role is typically $90,000 to $110,000.


At Alfa Laval, we pride ourselves on creating an inclusive and dynamic workplace that values diverse perspectives and experiences. While we typically welcome applicants from all locations, for this particular role, we are prioritizing candidates who are currently residing in USA or have an established presence in the area.


Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


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