Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.
As a Digital Sales Strategist with MassLive Media Group/Advance Local Media, you'll be on the front line of new digital marketing products and technologies, continually providing up-to-date solutions for clients and taking ownership of client success. You'll work with account executives to help close and grow top digital accounts, cultivating account relationships through needs analysis, developing sales strategies, and identifying and implementing campaign execution and tracking steps.
The base salary range is $70,000 to $75,000 per year. Additional incentives bring total potential compensation to $100,000 to $105,000.
What you'll be doing:
Develop digital marketing strategies for new clients, in partnership with account executives and sales leads, ensuring brand consistency across all client assets (including regular quality checks.)
Identify current clients and campaigns that are positioned for growth by devising new ideas to introduce tactics and capture additional market share for the client.
Spearhead research efforts through data platforms as well as more traditional research avenues and apply gained insights/data to create pitch-perfect digital briefs, customer journeys and campaign plans.
Stay up to date on current and emerging industry trends, technology, and events to provide the most cutting-edge insights and guidance to clients and the agency at large.
Monitor and analyze performance across clients' digital channels to track engagement, providing insights from media monitoring, and performance analytics to help optimize client campaigns.
Collaborate with fulfillment team guiding the development of client facing reporting -- dashboards and reporting presentations, and lead reporting calls.
Develop and optimize clients' overall digital content strategy, as well as measure engagement and impact over time.
Participate in client presentations and business development meetings as an expert in the digital marketing arena to add strategic support.
Our ideal candidate will have the following:
minimum 4 years' experience with multiple forms of digital media including social, mobile, video, display, content, and search
A desire to take on a leadership position of expertise, and be a source of knowledge and education to their peers
Knowledge of digital media platforms: Google Analytics, display tactics, streaming video tactics, paid and organic search strategies, social media strategies.
Excellent organization skills (especially when it comes to daily internal communications;) data analysis skills and problem-solving skills with the ability to thrive in a deadline-driven environment supporting multiple projects simultaneously
Experience working within retail, healthcare, education and travel verticals is preferred
Strong verbal, written, and presentation skills
Microsoft Office (Excel, PowerPoint, Outlook, Word) necessary; experience with Salesforce, Hubspot, various CRM platforms is a plus
Bachelor's degree in marketing, data/statistics, business or related field preferred