Director, Integrated Brand Marketing at Golden Gate National Parks Conservancy in San Francisco, California

Job Description:

About Golden Gate National Parks Conservancy

Since 1981, the Golden Gate National Parks Conservancy (Parks Conservancy) has served as the nonprofit partner of the National Park Service, collaborating with the Presidio Trust, partners, donors, and the community to support the Golden Gate National Recreation Area (GGNRA). The GGNRA stretches across three Bay Area counties, north and south of the Golden Gate Bridge, and includes iconic places such as Muir Woods National Monument, Fort Point National Historic Site, Alcatraz Island, Crissy Field, Mori Point, Lands End, and the Presidio of San Francisco.

The Parks Conservancy engages at the intersection of national park sites, local communities, social justice, and climate resilience. Collaborating with partners, our staff are dedicated to enhancing public awareness and providing volunteer and educational opportunities in the parks. We are park builders, caretakers, ambassadors and educators, all working to connect people to parks, in support of our vision Parks for All Forever. Join us.

About the Branch

The Communications and Public Affairs Branch focuses on implementing the mission by providing essential organizational support and infrastructure. It serves as the primary connection between the Parks Conservancy and external audiences, fostering engagement and building awareness.

The branch tells inclusive stories of the parks and highlights our programmatic work through thoughtful marketing strategies, impactful organizational publications, media outreach, and dynamic digital platforms, including the website and social media channels. Additionally, it envisions and develops strategic branding and cohesive messaging, collaboratively leading the organization's efforts to shape a compelling brand narrative and imagery that advance the mission while ensuring consistency across programs and functions.

The branch also promotes financial growth by identifying opportunities to effectively market income-generating programs, ensuring alignment between communication efforts and the organization's revenue goals.

About the Opportunity

The Parks Conservancy has approximately 300 employees dedicated to connecting people to these incredible resources by enhancing the public's awareness and providing opportunities for enjoyment and stewardship of these special places. Reporting to the Chief Communications Officer (CCO), the Director, Integrated Brand Marketing will lead the strategic development, execution, and optimization of digital advertising, paid media, and brand partnerships. This role presents an exciting opportunity to amplify the impact of the Golden Gate National Parks Conservancy through integrated marketing strategies and multi-channel campaigns, elevating its visibility and deepening its connection with diverse audiences, all while ensuring alignment with the organization's broader strategic goals. They provide direction and leadership over marketing programs and/or initiatives and coordinate with other branches to ensure efficiencies and high impact toward marketing goals supporting Key Move 4 of the One Parks Conservancy framework-crafting a singular organizational identity that creates a common understanding of our work among staff, volunteers, and the public.

The Director, Integrated Brand Marketing develops and implements an integrated, efficient and effective audience-driven annual marketing plan to help advance organizational strategy. They create, manage, and implement key marketing initiatives and/or campaigns, designed to advance integrated marketing efforts, build awareness and engagement, influence conservation action, drive membership, and achieve revenue goals in collaboration with the Development and Retail branch leads. They work closely with marketing park partners at the National Park Service and the Presidio Trust, key internal and external stakeholders, the executive team, board of trustees, philanthropy colleagues, conservation staff, and public affairs to ensure delivery of marcom activities.

This full-time position is based in the Parks Conservancy's headquarters at Fort Mason in San Francisco. Work is performed primarily in an office setting, including a mix of telework and onsite. The Conservancy currently requires a minimum of four full days per month onsite; however, in many instances it would require more onsite days either in the office or visiting park sites in order to meet the essential requirements of the position. This role is expected to work onsite at Fort Mason at least two days per week. Work may include weekends and evenings and may take place in locations other than Fort Mason.

For details about this position and to apply, please go to: https://jobapply.page.link/ADXuj

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