Director of Video Strategy and Production (Communications Leader) at Indiana University in Bloomington, Indiana

Job Description:

Department



VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)



Department Information



Indiana University's Office of the Vice President for Communications and Marketing (VPCM), through market research, analytics, and a thorough understanding of brand experience, is charged with elevating Indiana University's visibility; state, national and international reach; reputation; and enrollment growth.


Founded in 1820, Indiana University is one of the nation's leading public research universities, with 930+ academic programs, 9 university campuses and 9 School of Medicine campuses. Since its founding, Indiana University has helped students create brighter futures while also driving innovation, from breakthroughs in DNA technology to cancer research to trailblazing cultural programs and resources. Indiana University is home to top-ranked business; public and environmental affairs; education; law; arts and sciences; and music schools, as well as the world's first school of philanthropy, the nation's first school of informatics, and the country's largest medical school. Our hundreds of academic programs are among the world's best, and the university is always looking toward the horizon, thinking about what's next. Indiana University takes pride in the quality of education provided, whether a student is enrolled in courses at a core campus, at a regional campus or center, through the School of Medicine, or through IU Online. Most recently, 16 graduate programs from IU ranked among the nation's top 10, with 32 graduate programs in total ranking in the top 20 graduate programs and specialty areas nationwide. Read more about this achievement here. The university's campuses are united by IU 2030: The Indiana University Strategic Plan, an aspirational vision for a bold and ambitious future focused on student success and opportunity, transformative research and creativity, and service to the state of Indiana and beyond. Learn more about all of our campuses and centers here.


Indiana University has a total budget of approximately $4.2 billion with approximately 7,500 full-time faculty, 12,000 full-time staff, and nearly 93,000 students. In addition, Indiana University is 1 of only 7 public universities in the nation with a AAA credit rating from both Moody's Investor Service and S&P Global.


IU Bloomington is a member of the Association of American Universities (AAU), Association of Public & Land-Grant Universities (APLU). As Indiana's largest public research university, Indiana University is one of the state's largest employers, with one of every 26 jobs in Indiana supported by IU.



Job Summary



The office of the Vice President of Communications and Marketing is seeking a Director of Video Strategy and Production with demonstrated leadership and experience shaping and executing a robust video strategy informed by the university's content strategy and editorial storytelling. This role will lead the university's video team and shape the integration of video strategy and production into the university's core content strategy in support of university-wide marketing and branding efforts, organic social media, signature university events, storytelling, paid social media and other paid digital advertising efforts (among others).


Department-Specific Responsibilities

• Develops a comprehensive video strategy to support the priorities for marketing and communications teams to collaborate closely with social media, marketing strategy, content, and storytelling teams to deploy video content effectively, gathering input to refine strategy.


• Supervises the entire content production cycle, including scriptwriting, topic research, and equipment selection.


• Manages and optimizes the workflow of both full-time and part-time videographers and video producers, efficiently.


• Ensures successful delivery of video assets by on-staff production team that meets the specific project and platform needs while advancing strategic objectives.


• Mentors and guides videographers and video producers to enhance the quality, consistency, efficiency, and effectiveness of video production.


• Maintains an organized office operation by overseeing the maintenance and archiving of production files, tracking expenses and supplies, and providing necessary reports on production costs and inventories.


• Researches, evaluates, and recommends the adoption of new technology to equip IU to strengthen its video operation, aligned to strategy.


• Establishes metrics/benchmarks for measuring success of video projects and innovate and establish new, successful video formats to engage audiences effectively.


• Assists in managing relationships with freelancers and vendors to ensure seamless collaboration and quality outcomes.


• Directs and produces video content, while also assessing and optimizing its value and return on investment.

General Responsibilities

• Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments.


• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within communications.


• Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of communications timelines related to such initiatives.


• Directs and manages the budget for communications initiatives, including expenditures, revenue projections, program costs, and cost containment.


• Responds to escalated and highly complex inquiries and requests and explains policies, procedures, and context of communications.


• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.


• Presents communications outcomes to university leadership.

Qualifications



Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.


EDUCATION



Required

• Bachelor's degree in communications, journalism, English, public relations, or related field

Preferred

• Bachelor's degree in broadcast media, journalism or related field

WORK EXPERIENCE



Required

• 5 years in relevant field


• 3 years of management experience in relevant field

Preferred

• Experience creating consistently branded videos that encourage sharing, engagement, and promotion of highly valuable programs and initiatives


• Experience in large and small-scale video production ranging from long-lead times to quick-turn production

SKILLS



Required

• Proficient communication skills


• Maintains a high degree of professionalism


• Demonstrated time management and priority setting skills


• Demonstrates a high commitment to quality


• Excellent organizational skills


• Excellent collaboration and team building skills


• Effectively coaches and delivers constructive feedback


• Instills commitment to organizational goals


• Demonstrates excellent judgment and decision making skills


• Effective conflict management skills


• Builds and manages effective teams


• Effective leadership skills


• Ability to represent the company with external constituents


• Ability to drive multiple projects to successful completion

Preferred

• Proven ability to collaborate with cross-functional leaders on content strategy, editorial storytelling and creative/brand execution


• Passion for making videos with innovative content, brand awareness, and reputation management


• Proficiency in Adobe Photoshop, Premiere Pro, and After Effects; experience with Illustrator and Audition


• Portfolio of work with a wide range of creative projects


• Strong interpersonal, communication, presentation, and computer skills


• Understanding of animation, storytelling, and character development techniques


• Attention to detail, adaptability, and receptiveness to feedback and direction


• Ability to work independently or with a team to develop animations and solve problems


• Possesses flexibility to work in a fast-paced, dynamic environment


• Knowledge of and/or ability to learn relevant editing software


• Clear demonstration of writing techniques


• A big-picture thinker and collaborator, this leader will be an excellent communicator with a solid track record of video storytelling


• Ability to excel in a fast-paced environment, where responsiveness is highly valued

Working Conditions / Demands



This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.


The person in this position should expect occasional evening and weekend work.



Additional Information



This is an opportunity to spearhead strategy for a global brand committed to setting a standard of excellence in higher education.



Work Location



Bloomington, Indiana OR Indianapolis, Indiana



Benefits Overview



For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance


• Health savings account with generous IU contributions


• Healthcare and dependent care flexible spending accounts


• Basic group life insurance paid by IU


• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance


• Base retirement plan with generous IU contributions, subject to vesting


• Voluntary supplemental retirement plan options


• Tuition subsidy for employees and family members taking IU courses


• 10 paid holidays plus a paid winter break each year


• Generous paid time off plans


• Paid leave for new parents and IU-sponsored volunteer events


• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.



Job Classification



Career Level: Strategic


FLSA: Exempt


Job Function: Marketing & Communications


Job Family: Communications Generalist


Click here to learn more about Indiana University's Job Framework.



Posting Disclaimer



This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.


If you wish to include a cover letter, you may include it with your resume when uploading attachments.



Equal Employment Opportunity



Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.



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