Marketing Manager- Demand Generation and Campaigns at ARM in San Jose, California

Job Description:

Job Overview:

We are looking for the next member of our Demand Generation team. Arm technology is everywhere and we're looking for someone who can perpetuate that demand, particularly in our Infrastructure and Automotive Lines of Business (LoB). This is a unique opportunity to be connected to many different teams across Arm and build upon our success with fresh marketing programs.


Responsibilities:

This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm's Infrastructure and Automotive lines of business, by activating and engaging with our target audiences. Additional responsibilities include:

• Supports the campaign strategy with integrated digital and offline marketing programs.


• Work closely with product marketing and the LoB to reach decision makers with the most resonating message.


• Utilise the analytics team to improve activities based on data insights.


• Work with internal creative and content teams to deliver outstanding assets that engage our targets.

Required Skills and Experience :

• Be passionate about technology, particularly Cloud computing, AI, 5G, HPC and Automotive technology and execute campaign plans at pace and be comfortable dealing with ambiguity and taking the initiative to create clarity.


• Be analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvements.


• Experience with leading product launch campaigns featuring automotive or data centers, brand campaigns, event campaigns, and programmatic campaigns.


• Work with an international team spanning many time zones.


• Experience with creating and delivering successful integrated digital and offline campaigns, including a deep understanding of digital, social media, and marketing automation platforms like Adobe Analytics

"Nice To Have" Skills and Experience :

We are ideally looking for someone with previous marketing experience with technical audiences, or B2B products. Additionally:

• Good understanding of general technology trends and industry segments


• Fluent in Mandarin and/or Japanese


• Have the desire to grow and learn from within and outside your organization


• Mindful of the broader and developer campaign plans and how they can be leveraged for the good of the broader brand


• Understanding of Knack email generation platform

In Return:




#LI-LB1





Salary Range:$150,535-$203,666 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.




Accommodations at Arm

At Arm, we want our people to Do Great Things. If you need support or an accommodation to Be Your Brilliant Self during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.


Hybrid Working at Arm

Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.


Equal Opportunities at Arm

Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Apply Now