Digital Strategist II at Harvard University in Cambridge, Massachusetts

Job Description:

Harvard University


Position Title: Digital Strategist II

Req ID: 67666BR

School or Unit: University Administration

Description: Job Summary

The Talent Acquisition and Outreach (TAO) team, within Harvard Human Resources (HHR) in Central Administration, is dedicated to improving and enhancing talent acquisition (TA) efforts across Harvard University. We do so by working collaboratively across all schools and units to strengthen best practices, enhance systems performance and efficiency, develop and maintain internal and external partnerships, enhance recruiter, candidate, and manager experiences, and ensure compliance with a fair hiring and selection process.

We are seeking an innovative and data-driven Senior Recruitment Marketing and CRM Specialist to help define and elevate our employee value proposition, as well as enhance candidate engagement through strategic marketing and CRM initiatives. This newly created position reports to the Associate Director of Talent Acquisition Programs, Systems and Initiatives, and will play a critical role in positioning Harvard University as an employer of choice by building strong outreach campaigns and managing communication strategies through a Candidate Relationship Management (CRM) system. The ideal candidate will be both creative and analytical with experience in brand marketing, outreach campaigns, social media engagement and CRM management.

Position Description

Duties and responsibilities include, but are not limited to, the following:

Recruitment Marketing:

• Develop and execute a robust recruitment marketing strategy to effectively communicate Harvard University's employee value proposition.
• Work in close partnership with the HHR Communications team, as well as other communications/marketing and talent acquisition stakeholders, to produce compelling content that highlights our culture, values, and career opportunities; align recruitment marketing efforts with overall branding and recruitment goals.
• Utilize various platforms including social media, websites, and digital marketing channels to amplify the talent brand message; this includes launching a new career site 2025.
• Define and implement strategies for branding events, such as career fairs and webinars, to increase brand awareness and attract talent; this includes designing related collateral.
• Conduct market research to understand candidate preferences and trends, using insights to refine marketing strategies and tactics.
• Ensure all recruitment marketing communications and platforms are consistent with Harvard University and Harvard Human Resource's values, messaging and branding guidelines, and digital accessibility policy.

CRM Strategy and Management:

• Oversee the new CRM system to ensure efficient candidate relationship management and communication; this includes managing overall CRM operations, KPIs/SLAs, and talent community health.
• Design, develop, and implement CRM-driven talent brand campaigns to build and nurture candidate relationships as well as drive engagement.
• Segment audiences and tailor communication strategies to engage with diverse candidate pools effectively.
• Monitor and analyze feedback to continuously improve engagement strategies and processes.

Analytics and Reporting:

• Use analytics and marketing performance data to refine strategies and drive decision-making.
• Provide regular reports on talent brand effectiveness, candidate engagement, and CRM performance to leadership.

Basic Qualifications

• Bachelor's degree or equivalent work experience required
• 7+ years of related experience in talent brand marketing, CRM management, communications or a similar role required

Additional Qualifications and Skills

• Proven experience in developing and executing successful recruitment marketing and CRM strategies
• Strong proficiency in CRM systems and digital marketing tools
• Creativity and passion for brand storytelling and candidate engagement
• Excellent communication, leadership, and project management skills
• Analytical mindset with the ability to utilize data to drive strategies

Additional Information

PLEASE NOTE: This is a fully benefited, full-time position that has been funded through June 30, 2026. The desired and intended start date for this hire is early February 2025.

Shortlisted candidates should be prepared to provide work samples.

This position has a 3-month orientation and review period.

Harvard University does not provide visa sponsorship.

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

LinkedIn Recruiter Tag (for internal use only)

#LI-AB1

Department Office Location: USA - MA - Cambridge

Job Code: CM0758 Digital Strategist II

Job Function: Communications

Work Format: Hybrid (partially on-site, partially remote)

Sub Unit: Harvard Human Resources

Salary Grade: 058

Department: Talent Acquisition and Outreach


Union: 00 - Non Union, Exempt or Temporary

Time Status: Full-time

Pre-Employment Screening: Education, Identity


Commitment to Equity Diversity Inclusion and Belonging: Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EOE Statement: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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