Product Marketing Manager - Hybrid at Kforce Inc in Wexford, Pennsylvania

Job Description:

RESPONSIBILITIES:

Kforce has a client located in Wexford, PA that is seeking a highly motivated and experienced Product Marketing Manager with a proven track record in SaaS. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. The Product Marketing Manager will work closely with cross-functional teams to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement. This hybrid role includes two in-office days weekly in Wexford, PA.

Responsibilities:

• Partner with the Senior Product Manager to conduct in-depth market research to understand customer needs, competitive landscape, and industry trends


• Develop buyer personas and customer journey maps to guide marketing initiatives


• Develop clear and compelling product positioning and messaging that resonates with target personas


• Partner with the Director of Marketing to plan the launches of net-new products and releases of existing products


• Support go-to-market launches with high-quality campaigns and content


• Partner with the Content Marketing Manager to create content (website content, sales collateral, webinars, blogs, email campaigns, whitepapers, case studies, etc.) that generates pipeline, accelerates sales, and strengthens partner relationships


• Craft campaigns that drive lead generation, customer acquisition, and cross/up-sell opportunities


• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign scheduling


• Distribute and train the internal team on positioning/sales enablement as needed


• Track and report on the effectiveness of marketing campaigns and initiatives


• Use data to refine strategies and drive continuous improvement

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or Journalism, or equivalent working experience


• 3+ years of experience in product marketing


• Strong portfolio of written work, including product positioning, blogs, eBooks/white papers, campaigns, and sales enablement


• Proficiency in Salesforce and Pardot


• Proven ability to translate technical concepts into clear, value-driven messaging


• Excellent analytical and problem-solving abilities


• Excellent communication and collaboration skills, with experience working in a cross-functional team environment

Preferred Skills:

• Experience with paid advertising


• Experience in SaaS


• HTML skills

Benefits:

• Competitive base salary


• Health, Dental, and 401(k) benefits


• Hybrid remote work schedule

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless
and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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