Product Marketing, Wearables, Demo Experiences - Reality Labs at Meta in Burlingame, California

Job Description:

Meta's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Meta are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth. It's an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth - and plan for an expanded portfolio of products in the future. Reality Labs' products often push the boundaries of known consumer experiences, and require multi-channel interactive demo experiences to help consumers learn about and experience first hand the magic & daily value of our products. We're looking for a Product Marketing Manager who can lead cross-functional strategy for demo experiences for Wearables. You'll work closely product, retail, marketing, research, and web to deliver innovative experiences across multiple channels & environments, from in-store to digital to activations & event sponsorships. Your primary responsibility will be partnering closely with product & sales to develop original & effective retail demo experience as portfolio and channels mature. We're looking for someone who can represent industry best practices, and help Reality Labs elevate the standard for hand-on and digital demo experiences with our products. In this role, you'll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables world wide.

Product Marketing, Wearables, Demo Experiences - Reality Labs Responsibilities:

• Develop, optimize, and manage the Wearables in-store retail demo experiences in partnership with product, sales, data science, and ops


• Measure and optimize in-store demos to deliver measurable business results


• Monitor industry best practices and continuously optimize based on learnings


• Explore innovative and alternative demo experiences that significantly increase reach of Wearables Demos to global consumers worldwide

Minimum Qualifications:

• 7+ years professional experience in marketing or retail


• Experience establishing strategy and bringing it to life through execution, particularly in the brick and mortar retail environment


• Experience leading projects that are highly cross functional and require both technical and operational savvy


• Experience synthesizing qualitative and quantitative insights inform strategy


• Experience working with cross functional, matrixed teams with high degrees of ambiguity


• Experience with writing and documents and presenting to partners


• Experience with global products, consumer tech or CPG brands with physical demo experiences


• BA/BS degree in marketing or related field or equivilent work experience

Preferred Qualifications:

• Product marketing experience with strong track record of driving business growth


• Prior experience with Consumer Electronics hardware, partnerships, and channel execution


• Prior product marketing experience across a portfolio of products - experience with projects that work across a multi-product portfolio and/or go deep on any on product


• Experience driving initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.


• 7+ years professional experience in product marketing and/or technology


• MS/MBA degree or equivalent experience

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$158,000/year to $223,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now