(USA) Senior Manager, Marketing Planning and Strat... at Sam's Club in Bentonville, Arkansas

Job Description:

What you'll do at



Position Summary...


What you'll do...



About the Role



The Senior Manager of Brand Strategy will ensure the consistent implementation of the Sam's Club brand value proposition throughout all marketing work and will work across categories and lines of business to ensure that brand expression and messaging consistently align with established guidelines and support the company's broader strategic goals.



What You'll Do:

• Develop and implement clear, comprehensive brand guidelines that reflect Sam's Club's core values and mission. Work with leads to establish a brand vision that serves as a foundational guide for all brand communications.


• Act as gatekeeper of Sam's Club's brand, reviewing messaging to ensure consistency in tone, style, and voice across all channels. Maintain alignment with brand standards across digital, in-store, and other communications.


• Communicate Sam's Club's brand guidelines, standards, and vision to external partners and agencies, ensuring their work aligns with the established brand identity. Provide direction and feedback to maintain the integrity of Sam's Club's master brand in all external-facing materials.


• Work closely with cross-functional teams, including marketing, merchandising, and product development, to embed brand standards within initiatives and campaigns. Provide guidance on brand positioning and messaging to support cohesive, brand-driven strategies.

What You'll Bring:

• Proven experience in developing and implementing brand guidelines, with a deep understanding of brand strategy, positioning, and storytelling.


• Ability to oversee and review brand-related content with a meticulous eye, ensuring all messaging aligns with Sam's Club's brand identity and vision.


• Skilled in working with cross-functional teams and external partners, with the ability to clearly articulate brand standards and vision.


• Ability to bring a strategic perspective to brand development, while also crafting creative guidelines that support innovation within brand parameters.


• Experienced in managing multiple projects, meeting deadlines, and coordinating with various stakeholders to ensure brand consistency.


• Familiarity with the dynamics of retail branding and experience working within membership or consumer-driven brands is a plus.

You will be successful in this role with the following skillsets:

• Strategic Implementation & Execution


• Brand Management


• Communication and Collaboration


• Creative and Strategic Thinking


• Knowledge of Retail or Membership-Driven Brands

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.



About the Company



Sam's Club is a retail giant that operates a chain of membership-only warehouse clubs. The company offers a wide range of products, including electronics, furniture, groceries, and more, at discounted prices. Sam's Club has made significant investments in technology to enhance its supply chain, digital pharmacy, merchandising, and membership offerings. Sam's club is a membership-based retail warehouse club owned and operated by Walmart with almost 600 physical clubs across different geographic region in US.



Equal Opportunity Employer



Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.


At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
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- Health benefits include medical, vision and dental coverage
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- Financial benefits include 401(k), stock purchase and company-paid life insurance
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- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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The annual salary range for this position is $90,000.00-$180,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Leading cross-functional projects, Marketing or related field, Supervisory experience


Masters: Business Administration




Primary Location...



2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America



About Sam's Club



Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.


Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.


Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



Hello, NW Arkansas



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