Job Description:
Job Description
If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster's values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
The Manager, Social Media is responsible for managing social media for the company and all lines of business to drive brand advocacy, support clients and drive real business value. This role will help increase exposure through social media platforms. They work alongside a specialized team to reach the organizations brand goals. From creating monthly editorial calendars, to using marketing strategies to deliver our brand message in creative ways. This role will serve as the link between our business and our social media followers. In addition, this role will analyze data to determine which initiatives work best and capitalize on this information to continue growing social media.
Responsibilities:
* Shape the corporate social strategy with goal of increasing brand awareness, education, supporting clients and driving business value.
* Set the Social Media calendar in partnership with Marketing, Corporate Communications and LOB stakeholders.
* Create, curate, and manage social content including written, images, and video - primary content, syndicated content - overall management of content calendar.
* Work with colleagues in Marketing, Line of Business, etc. to optimize Social Media programs and build out advocacy programs that align with brand strategy.
* Manage and grow Webster's social media business presence with all relevant clients and audiences.
* Provide benchmarks and analyze data provided by social media listening efforts to inform decisions and ensure campaign targets are met.
* Monitor the competitive landscape and be aware of market changes and developments.
* Become the voice of the organization in the social media space, engaging in dialogues and partnering with internal Contact Center to answer questions and engage with our target market.
* Coach and train colleagues in understanding the role of social within their businesses through workshops and brainstorm sessions.
* Responsible for overseeing community management, monitoring, and the overseeing the Contact Center on the response process.
* Responsible for managing Social Media vendor relationship and technology platforms.
Requirements:
- Bachelor's degree in marketing, communications, or other related disciplines.
- Minimum of 6+ years relevant experience.
- Demonstrated conceptual problem solver who can work collaboratively with a broad team.
- Effective communication skills, both in writing and in-person presentation, for varied audiences, including executive management, creative team members, peer groups and clients.
- Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.
- Desire to stay informed and knowledgeable about the latest in social strategies and trends.
- Self-motivated and resourceful; thrives in a dynamic, changing environment.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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