Digital Marketing Analyst Intern at Worthington Industries in Columbus, Ohio

Job Description:

Digital Marketing Analyst Intern

Worthington Enterprises Consumer Products Marketing Team is looking for a detail-oriented and motivated intern to join our Digital Commerce team. The primary focus of this role is to assist in updating product content across retailer platforms and supporting execution of online optimizations including media activations across brand and retail platforms. The ideal candidate will help improve efficiency in managing our digital assets and will be integral to keeping our content accurate and up to date across retail and brand platforms.

Key Responsibilities

• 
  Retailer Product Content Updates and Execution Support:
  Manage and update product content across retailer platforms, ensuring all information is accurate, up-to-date, and aligned with strategic initiatives for smaller retail partners, allowing the team to focus on key accounts.
• 
  Digital Asset Management (DAM) Support:
  Provide support in reviewing and updating assets within the DAM system, ensuring consistency with current standards when needed.
• 
  Process Documentation and Improvement:
  Assist in documenting workflows and processes related to content updates and retailer platform management to streamline future operations.
• 
  Cross-Functional Collaboration:
  Collaborate within the Digital Commerce team and with cross functional partners on Brand, Commercial and Creative team to ensure smooth execution of projects and alignment on content updates across platforms.

• Currently pursuing a degree in Marketing, Business, Digital Commerce/Digital Marketing or a related field.
• Strong attention to detail, particularly with regard to data accuracy and content consistency.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with DAM systems or retail platforms is a plus.
• Awareness of current media and marketing trends, including social media platforms, to ensure content aligns with industry best practices and emerging digital strategies.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Self-driven with the ability to manage multiple tasks and meet deadlines.

• Hands-on experience in updating product content across major retailer platforms.
• Insight into the operations of a digital commerce team and managing cross functional relationships including brand, commercial and retailer relationships.
• Skills in maintaining accuracy and consistency in digital assets.
• Opportunities to contribute to meaningful projects that support business growth.