Job Description:
Department
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Department Information
University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.
Job Summary
The Content Marketing Editor is a member of UCM's Content Strategy team. Led by the Executive Director of Content Strategy, the team guides the planning, creation, delivery, and governance of useful, relevant content for Indiana University and its audiences.
Department-Specific Responsibilities
- Ensures the production of error-free content developed for projects and campaigns that strengthen Indiana University's reputation, build brand awareness, and advance its strategic goals.
- Collaborates closely with content specialists, content strategists, marketing strategists, and web and constituent experience strategists.
- Reviews promotional materials, signage, videos, social media, print and digital advertisements, reports, newsletters, email campaigns, slide decks, and websites for accuracy, grammar, spelling, and coherence.
- Edits marketing copy and content for print, digital, and web while maintaining relevance and messaging impact.
- Understands and implements IU's enterprise content strategy to effectively reach target audiences and achieve marketing goals.
- Verifies factual accuracy and cross-referencing details for consistency across multiple pieces of content.
- Conducts quality control reviews of print, digital, and web content to ensure content is ready for publication or distribution.
- Ensures new content is optimized for SEO and user experience.
- Reviews final versions of content for overlooked spelling, grammatical, and syntax errors.
- Edits existing content for optimization and repurposing .
- Manages and publishes content in IU's content management system and Rivet design system.
- Evaluates content for consistency in terminology, tone, and formatting across all platforms.
- Checks adherence to brand guidelines and approved web templates.
- Helps develop and maintain IU's guides for content, style, and voice and tone.
- Provides feedback to content marketing specialists on narrative structure, tone, and messaging.
- Suggests improvements to enhance the effectiveness and engagement of content.
- Provides backup writing support for content marketing specialists.
- Keeps up with copywriting and content development trends.
- Manages and implements feedback.
- Writes and edits clear, informative written content for various communications needs, audiences, and publication formats, assessing for relevance, accuracy, and appropriateness, tailors the degree of copyediting to a project's specific needs.
- Independently corrects basic and complex grammar, spelling, punctuation, formatting, and syntax errors and performs edits that improve overall writing quality of communications and ensure alignment with the university mission, strategies, objectives, and brand and accessibility guidelines.
- Performs reviews of peer writing to ensure grammar, quality, tone, and level of depth are sufficient; may also review against requirements for specific publications, including content, length, brand guidelines, and deadline specifications.
- Regularly consults with writers, printers, faculty, staff, and/or other stakeholders to ensure adherence to writing and publications deadlines.
- Identifies user and audience needs and analyzes usage of existing content in order to identify content gaps; plans, develops, and publishes internal and external communications.
- Drafts sample communications to be reviewed with manager at project deadline checkpoints.
- May provide guidance to other Writing/Editing Specialists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
- Bachelor's degree in English, communications, journalism, public relations, or related field
WORK EXPERIENCE
Required
- 2 years in relevant field
Preferred
- 2 years in role focused on content creation and production (e.g., copywriting, content marketing)
- Experience writing and editing copy or content for a variety of media and channels
- Experience distilling complex information into compelling, accessible content
- Experience in brand or admissions marketing
- Experience independently researching data
Required
- Proficient communication skills
- Maintains a high degree of professionalism
- Demonstrated time management and priority-setting skills
- Demonstrates a high commitment to quality
- Possesses flexibility to work in a fast-paced, dynamic environment
- Seeks to acquire knowledge in the area of specialty
- Highly thorough and dependable
- Demonstrates a high level of accuracy, even under pressure
- Ability to work within tight time frames and meet strict deadlines
- Ability to simultaneously handle multiple priorities
- Ability to drive multiple projects to successful completion
- Familiarity with correct style and ability to write, edit, and proof text, including the ability to read for content and correct accordingly
Preferred
- Demonstrates knowledge of higher education landscape
- Ability to capture the voice of a brand/person
- Ability to edit copy while maintaining messaging and meaning
- Demonstrates Understanding of writing for SEO
- Familiarity with copywriting for paid media
- Familiarity with content strategy principles
- Familiarity with tools such as GA4, SEMrush, Siteimprove, and Brightedge
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Comprehensive medical and dental insurance
- Health savings account with generous IU contributions
- Healthcare and dependent care flexible spending accounts
- Basic group life insurance paid by IU
- Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
- Base retirement plan with generous IU contributions, subject to vesting
- Voluntary supplemental retirement plan options
- Tuition subsidy for employees and family members taking IU courses
- 10 paid holidays plus a paid winter break each year
- Generous paid time off plans
- Paid leave for new parents and IU-sponsored volunteer events
- Employee assistance program (EAP)
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Writing & Editing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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Telephone: 812-856-1234
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