Constituent Experience Specialist (Digital Marketing Specialist) at Indiana University in Indianapolis, Indiana

Job Description:

Department



VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)



Job Summary



Indiana University's central marketing and communications team is seeking a detail-oriented professional to join the Digital Strategy team as a Constituent Experience Specialist. This role focuses on building and deploying large-scale email messages while collaborating with cross-functional teams to ensure deliverables align with best practices.


Department-Specific Responsibilities

• Serves as a subject matter expert, providing guidance and support for email marketing as well as constituent experience strategies across the university.


• Creates and delivers mass email messages to support marketing and communication objectives.


• Works closely with communications, creative, and content teams to ensure messages are optimized for the channel and constituent experience.


• Works with colleagues to translate business needs into effective digital marketing outputs.


• Uses personalization strategies and marketing technology to craft more effective and engaging messages.


• Helps plan and implement multi-message, multi-channel campaigns to achieve strategic outcomes.


• Shares performance insights to drive continuous improvement of work.


• Acts as a consultant and resource for email marketing and constituent experience best practices across Indiana University.
  

General Responsibilities

• Develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.


• Develops targeting and segmentation approach for digital marketing strategies.


• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, recommend and implement changes as necessary.


• Work with other marketing and web teams to identify a target market and create a marketing campaign for digital technologies.


• Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate content to specific programs, goals, audiences, and objectives.


• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.


• Designs user experience interfaces to ensure consistent and engaging platforms.


• May plan and develops integrated digital advertising schedules.

Qualifications



Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.


EDUCATION



Required

• Bachelor's degree in English, communications, journalism, public relations, or related field

WORK EXPERIENCE



Required

• 3 years in relevant field

Preferred

• 3 years in email marketing and communications or related work


• Experience with Salesforce Marketing Cloud or similar email service providers (ESP).


• Experience with SMS/MMS in marketing contexts

SKILLS



Required

• Proficient communication skills


• Maintains a high degree of professionalism


• Demonstrated time management and priority setting skills


• Demonstrates a high commitment to quality


• Possesses flexibility to work in a fast paced, dynamic environment


• Seeks to acquire knowledge in area of specialty

Preferred

• Demonstrates understanding of digital marketing channels and constituent experience strategies


• Ability to create and send large-scale communications with precision


• Possesses a mindset focused on continuous improvement and adaptability


• Ability to derive actionable learnings from basic engagement data

Working Conditions / Demands



This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.


Requires managing high-visibility, rapidly evolving projects with flexibility, strong collaboration, and rigorous quality control.



Work Location



Bloomington, Indiana or Indianapolis, Indiana



Benefits Overview



For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance


• Health savings account with generous IU contributions


• Healthcare and dependent care flexible spending accounts


• Basic group life insurance paid by IU


• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance


• Base retirement plan with generous IU contributions, subject to vesting


• Voluntary supplemental retirement plan options


• Tuition subsidy for employees and family members taking IU courses


• 10 paid holidays plus a paid winter break each year


• Generous paid time off plans


• Paid leave for new parents and IU-sponsored volunteer events


• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.



Job Classification



Career Level: Career


FLSA: Exempt


Job Function: Marketing & Communications


Job Family: Digital Marketing
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Posting Disclaimer



This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.


If you wish to include a cover letter, you may include it with your resume when uploading attachments.



Equal Employment Opportunity



Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.



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