Global Services Commercial Marketing Leader at Schneider Electric USA, Inc in Boston, Massachusetts

Job Description:

Schneider Electric has an open opportunity for the role of Global Services Commercial Marketing Leader.

Global Services are expected to grow twice as fast as the rest of the company. A critical enabler of supporting and accelerating this growth is robust marketing strategy & operations. As a Leader in Global Services Commercial Marketing, you will have a unique & exciting opportunity to drive high quality pipeline growth by systematically identifying & amplifying the direct demand generation levers and taking actions (e.g., value proposition, positioning, campaigns etc.) to drive growth at global level. Additionally, you need track and assess the existing pipeline health (e.g., geo x segments x business types), diagnose or anticipate issues, and plan corrective actions.

The role reports directly to Vice-President of Global Services Commercial Strategy & Marketing

Main Responsibilities include:

1. Acts as a program lead for marketing strategy & operations projects


2. Conduct weighted pipeline analysis
   
   
   1. Assess overall health (geo x business types x segments)
   
   
   2. Identify and/or anticipate key challenges affecting pipeline growth
   
   
   3. Assess sales coverage by geos
   
   
   4. Work with countries to address the issues / develop demand gen turnaround plans
   
   
   
   


3. Drive demand gen through direct marketing levers
   
   
   1. Develop value prop for sales teams to leverage; adapt based on types of customers, segments (e.g., data centers, power & grid etc.), and channel partners (i.e., distributors, solution providers)
   
   
   2. Increase demand gen through existing levers (e.g., through field service teams, customer care centers, customer success managers etc.)
   
   
   3. Identify additional levers to leverage for demand generation
   
   
   4. Develop and execute on clear demand gen plans
   
   
   5. Design and execute marketing campaigns
   
   
   
   


4. Refine / define value propositions (end users x partners)
   1. Adapt based on customer types, personas, segments, partner types
   
   


5. Collaborate with key stakeholders (e.g., process experts, pricing) to implement maximize demand generation; deliver plans within agreed timelines


6. Performance tracking
   
   
   1. Clearly track the impact of various demand gen levers on the weighted pipe
   
   
   2. Add right checks and balances to ensure the quality of the pipe
   
   
   3. Ensure the weighted pipe grows faster than order & sales growth ambitions
   
   
   
   


7. Coach and develop younger team members

• Strong understanding of SE business (end user, partners); knowledge of Services preferred


• Important to be result driven, proactive in approach, and takes ownership to drive projects to completion


• Degree in Marketing, Business or related field (Master's preferred)


• 5+ years of direct marketing experience


• Proven track record of developing and executing marketing plans / campaigns


• Strong understanding of marketing principles, strategies and tactics


• Excellent communication, project management and analytical skills


• Experience with CRM software and data analysis tools


• Knowledge of marketing automation platforms


• Familiarity with email marketing, social media and mobile marketing


• Strong analytical skills: ability to screen and quickly absorb information on various topics from multiple sources and synthesize it to make meaningful recommendations


• Good interpersonal skills
  
  
  • Open-mindedness, actively listens to others, understands and values others' views
  
  
  • Ability to connect with people easily, to win buy-in for proposed recommendations
  
  
  • High level of maturity: ability to liaise with counterparts from different parts of the organization, including senior executives
  
  
  
  


• International, multi-cultural mind-set and approach


• Driven, self-starter with ability to execute in a fast-paced & constantly evolving global environment

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.Schneider Electric has an open opportunity for the role of Global Services Commercial Marketing Leader.

Global Services are expected to grow twice as fast as the rest of the company. A critical enabler of supporting and accelerating this growth is robust marketing strategy & operations. As a Leader in Global Services Commercial Marketing, you will have a unique & exciting opportunity to drive high quality pipeline growth by systematically identifying & amplifying the direct demand generation levers and taking actions (e.g., value proposition, positioning, campaigns etc.) to drive growth at global level. Additionally, you need track and assess the existing pipeline health (e.g., geo x segments x business types), diagnose or anticipate issues, and plan corrective actions.

The role reports directly to Vice-President of Global Services Commercial Strategy & Marketing

Main Responsibilities include: