Adecco Creative and Marketing is recruiting a Content Experience Specialist who is passionate about creating innovative, compelling, and customer-centric content experiences. This role offers an exciting opportunity to develop and execute meaningful content strategies that engage and motivate physicians and other healthcare professionals (HCPs).
Key Responsibilities
Develop content and communication plans to support the Interventional Coronary Therapies franchise, utilizing appropriate channels, messages, and tactics for physician audiences.
Use research and insights to identify key points of differentiation, reasons to believe, and messaging themes. Establish content strategies, communication journeys, and measurable goals.
Create message maps, define brand strategies, and develop compelling content and assets. Manage vendor and agency relationships to meet objectives and provide feedback for continuous improvement.
Partner with analytics teams to test content types and creative approaches, translating performance insights into new opportunities across communication channels.
Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other teams.
Ensure content aligns with established guidelines, processes, and tools, and provide recommendations for improvement when appropriate.
Communicate proactively with stakeholders, managing expectations, timelines, and logistics.
Stay informed on communications and industry trends, sharing insights with the internal team as needed.
Serve as a thought leader by sharing knowledge and best practices with team members and cross-functional stakeholders.
Minimum Qualifications
Bachelor's degree in Marketing, Business, Communications, English, Journalism, or a related field, or equivalent work experience.
5+ years of experience in content strategy or marketing campaigns within medical devices, pharma, biotech, consumer healthcare, or other regulated healthcare environments.
Experience developing content and materials from concept to production for use across multiple channels, with a focus on digital storytelling and asset creation. Some copywriting experience required.
Strong understanding of brand management principles.
Experience managing agency and external vendor partnerships.
Highly motivated and action-oriented, with demonstrated ability to collaborate and influence within a team-based environment.
Strong interpersonal skills, including verbal and written communication, relationship building, and direct/indirect influencing to achieve business objectives.
Excellent attention to detail, adaptability, and project management skills to drive projects to completion.
Ability to manage multiple stakeholders, programs, and changing priorities.
This role is ideal for a results-driven professional with a passion for creating impactful content experiences and collaborating across teams to deliver exceptional results.