Havas Media Network North America, the Media Experience agency, is looking for a Supervisor to join the Analytics Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.
The Supervisor, Analytics, provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendations that are both strategic and tactical on optimizing current and future cross channel media plans, with a focus on digital channels. The Supervisor works with office leadership, discipline teams (e.g., integrated planning, mobile, paid search, SEO, social), and creative partners to develop online and offline media measurement requirements with the goal of driving actionable insights for campaign optimization. The basis of analysis is user level campaign data, as well as measurement tools (e.g., landing page testing, auditing tools, Web analytics, etc.).
A DAY IN THE LIFE MIGHT LOOK LIKE:
Establish online media measurement strategies for both display and paid search campaigns; implement appropriate testing methodologies, working directly within the client structure and creative agency partners.
Work closely with media team to assess the campaign's technical measurement and data requirements (e.g., tagging, Web analytics coding).
Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations.
Present measurement recommendations and campaign results to clients.
Work with internal Artemis, offline media teams and research to develop new analysis and cross-media reporting/analysis.
Develop unique and strategically appropriate media approaches, including the exploration of emerging technologies pertinent to clients' business and media objectives.
Create and recommend measurement techniques for clients who do not use third-party tags.
Scope value-added analytics projects, including appropriate staffing and budget.
Mentor team of analysts to develop analysis expertise, as well as career management.
Assess category vendors, determining which is appropriate for campaign measurement requirements and budgets and manage relationship in order to extract value.
Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.
Promote process and organizational efficiency through automation
WHAT YOU'LL NEED/SKILLS:
3-5 years of experience in marketing analytics or business intelligence (focused in analytics), with progressive levels of responsibility; agency experience preferred.
Experience working for a Media/Advertising agency is STRONGLY PREFERRED.
Experience in the digital space a must.
Demonstrated ability to multi-task, prioritize, and manage to deadlines.
High proficiency in MS Office, particularly PowerPoint and Excel.
Ability to effectively oversee and guide a small team.
Excellent understanding of online advertising ecosystem and performance metrics.
Excellent organizational, written, and communication skills.
Expertise collecting, analyzing, and synthesizing data.
Strong ability to judge and quantify results of advertising (i.e., understand true value of ROI, understand/ describe impact of results, compare actual results to needs of client/product) and know what to do with this information (i.e., how to optimize placements, which promotions to recommend, etc.).
Solid knowledge of brand measurement tools (e.g., Millward Brown, comScore), including vendor analysis, implementation, and results analysis.
WHO YOU ARE:
Detail oriented
Being open, flexible, adaptable
Problem solver, comfortable working across a wide range of partners and deliverables
Self-motivated, with ability to multi-task and prioritize under tight deadlines
High responsive and organized while also being strategically minded
Demonstrated leadership capabilities; ability to mentor junior team members
ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:
Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media - the media channels, moments and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.
Our global mission to make a meaningful difference starts at home-because we can't grow if our people can't grow. It's this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs across agencies that prioritize our people's needs and the needs of our community. Our Values are the basis of our decision-making at Havas-from the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.
We are part of Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. Globally, we are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages. Our North American clients include Puma, Titleist, Swarovski, Fidelity Investments, Sanofi and many others. Our most important asset however is our talent. We hope you agree!