VP Client Digital (Hybrid) at Compeer Financial in Sun Prairie, Wisconsin

Job Description:

Compeer Financial is seeking collaborative, innovative and dynamic professionals to be a part of our Top Workplace culture!


Tell me more about this opportunity.


Position Overview:
This position leads the strategy and roadmap for enterprise-wide digital and mobile strategies to deliver exceptional client experiences across all stages of engagement with Compeer's brands. Drives a compelling digital roadmap focused on client acquisition, onboarding, and engagement, emphasizing reducing friction and creating seamless journeys. Implements digital banking innovations to achieve strategic, financial, and client experience goals, supporting the omnichannel strategy. Provides thought leadership in new client capabilities and personalized client engagement within a secure financial services environment with responsibility for digital outcomes and strategic business results.


Essential Functions:

• Oversees secured digital experiences, enabling clients to manage funds, pay bill and optimize capital, using full funnel web metrics to enhance the client experience, collaborating with Research and Client Experience (CX) teams to gain a deep understanding of the client experience. Partners with Business Technology (BT), leveraging an agile format to bring the roadmap to life.


• Oversees multiple public sites, utilizing expertise in personas and the marketing technology (Martech) stack to create engaging content and drive client interactions through various channels. Collaborates with Marketing and Business Technology (BT) to deliver hyper-personalized website experiences.


• Champions the understanding and strategic use of the full suite of Martech tools, including personalization, testing, tagging, and landing pages. Drives the usage and adoption across teams to maximize their effectiveness.


• Sets the vision and digital strategy, communicating the roadmap across a wide range of teams. Delivers strategic leadership in the evolution and impact of digital and mobile banking. Identifies and evaluates digital opportunities, driving competitive advantage and enhancing client value.


• Develops and leads the SEO strategy to ensure top search engine rankings and deliver personalized content across all client journeys. Prioritize SEO to establish authority in key areas, collaborating with the marketing team to integrate SEO insights into the broader paid search and site search strategies.


• Communicates business expectations and goals to team and is responsible for team's results.


• Collaborate closely with Business Technology and other departments to ensure resource prioritization aligns with business goals.


• Drives continuous process improvement, change management, use of technology and develops best practices within the team.

Minimum Qualifications & Required Knowledge, Skills and Abilities:

• Bachelor's degree in business administration, marketing, agribusiness, or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.


• Ten or more years of years of leadership and management experience preferred with a track record of hiring, leading and training high-performing digital teams.


• Proven experience in full funnel web metrics, including the ability to analyze, interpret, and optimize data to enhance and optimize the client journey and overall digital experience.


• Ten or more years of experience creating and optimizing large scale digital experiences in financial services and an emphasis on agricultural or rural lending preferred.


• Demonstrates visionary thinking and expertise in digital strategy to develop and communicate a comprehensive roadmap that enhances the entire client digital experience across the full funnel.


• Strong analytical skills, capable of identifying patterns and making data-driven decisions to enhance and elevate demand generation practices.


• Demonstrates exceptional relationship-building and consensus-building abilities.


• Expansive knowledge of industry trends and best-in-class solutions.


• Deep understanding of web content, design, and user experience to create compelling experiences.


• Extensive knowledge of client personas, age groups, and varying levels of digital engagement.


• Excellent communication skills with the ability to effectively present to senior leadership.


• Strong organizational and project management skills.


• Proficient in both creative and analytical problem-solving approaches.


• Systematically uses research, analytics, and client feedback to uncover opportunities.


• Demonstrates exceptional storytelling skills, capable of bringing others along on the journey to create compelling experiences.


• Builds strong relationships and consensus across teams and stakeholders.


• Committed to understanding and improving the client experience, helping others see through the clients' eyes.


• Valid driver's license.

Who is Compeer Financial?
Compeer Financial exists to champion the hopes and dreams of rural America. By joining our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities. We embrace business agility and innovative approaches to serving our clients and communities.


Why join our team?

• Amazing team members who are passionate about serving agriculture and rural America.


• Investment in our team members' education, growth and development.


• Engagement in our communities through giving back and volunteerism.


• Flexible, collaborative and dynamic work environment.


• Great benefits:
  
  
  • Medical, Dental, Vision insurance
  
  
  • 401K (3% Compeer contribution & up to an additional 6% match)
  
  
  • Paid time off (vacation, sick leave, holidays, volunteer time)
  
  
  
  

Find out why our team members choose Compeer Financial by watching this video.


How do I apply?
Qualified candidates, please apply online at www.compeer.com/careers.


Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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