Fortune 500 medical device corporation is seeking a Product Manager (non technical) to be responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and portfolio management.
Responsibilities:
Identify new products to be developed to meet new market demands, or the creation of new markets.
Provide leadership for product/concept justification during funding cycle and provides similar leadership to product development team.
Identify new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
Support the commercial organizations in achieving Plan/Update objectives.
Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
Drive product strategy for the assigned products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.
Customer Insight Development which includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
Collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.
Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine therapy category.
Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
Product Strategy Development and Execution: Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
Develop the Product Family Marketing Plan- Incorporate all aspects of the strategic direction
Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis...customer, financial, and timeline impact)
Lead financial and data analysis modeling for new product ideas including NPV and long-range forecasting.
Support downstream marketing and commercial activities where needed
Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk
Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product
Required Qualifications
Bachelor's Degree and 4+ years of experience in marketing/product management, including experience with a global company. Healthcare industry, and/or medical device experience preferred.
Preferred Qualifications
Master's Preferred
Cardiac Rhythm Management experience is highly preferred.