Plymouth Rock is looking for a Website Marketing and Brand Manager to join our Marketing and Enterprise Brand Team. Reporting to the Director of Brand Marketing, you will own the strategy, content, and performance of the marketing website while contributing to our brand transformation efforts. The website serves as a critical touchpoint to educate visitors about our brand and value proposition, drive qualified inbound leads, and provide support to current customers.
This highly visible role requires a strong blend of technical expertise, branding knowledge, and design sensibility. The ideal candidate will be equally comfortable optimizing complex website systems and creating user experiences that bring our brand to life. Success in this position also hinges on collaboration, as you will work closely with a variety of teams to align the website's functionality and design with broader business objectives.
Essential Functions and Responsibilities
Lead website strategy and performance
Develop and manage the overall marketing website strategy, roadmap, content, and information architecture, aligning with company initiatives and marketing campaigns.
Optimize user experience (UX) and design to reflect the brand's identity while ensuring the website delivers on key performance metrics.
Continuously monitor and audit website performance, ensuring pages are up-to-date, content is fresh, and technical issues are resolved in a timely manner.
Collaborate across teams
Partner with creative, product, and technology teams to create new website pages, refine existing ones, and maintain alignment with brand and business goals.
Foster cross-department collaboration to deliver an integrated and seamless brand experience across digital touchpoints.
Work closely with analytics, customer experience, and technology teams to implement performance tracking through tools like Google Analytics (GA4), Google Tag Manager, and Heap.
Support the development and execution of new brand strategy, ensuring alignment with website content, user experience, and overall brand positioning.
Drive conversions and experimentation
Own conversion rate optimization efforts, including A/B testing, to continuously improve website performance and maximize lead generation.
Leverage analytics to report on web metrics, provide actionable insights, and prioritize improvements through a structured backlog and process.
Introduce innovative ideas and strategies to keep the website fresh and ahead of industry trends.
Enhance SEO and web presence
Develop and execute short- and long-term SEO strategies, including keyword research, on-page optimization, and content planning.
Stay informed on competitive and industry trends, emerging technologies, and best practices to maintain a cutting-edge website.
Ensure usability, accessibility, and technical excellence
Ensure an optimal experience for all users across platforms. Serve as the technical owner of the website, troubleshooting complex issues, and maintaining site health.
Maintain compliance with web accessibility standards, ensuring the website is inclusive and user-friendly.
What You'll Need
Advanced technical skills
Experience managing complex, multi-line-of-business websites, with expertise in WordPress and CMS architecture.
Strong proficiency with web performance tools such as Google Analytics (GA4), Google Tag Manager, and Heap.
Proven ability to troubleshoot and resolve technical issues related to website performance, hosting, and integrations.
Familiarity with front-end web development basics (e.g., HTML, CSS, JavaScript).
Design, branding, and user experience expertise
A keen eye for UX, UI, and visual design that aligns with brand principles.
Deep understanding of consumer branding and how it translates to digital touchpoints.
Collaboration and leadership abilities
Proven ability to work effectively across teams, including developers, designers, marketers, and business stakeholders. Manager will have three direct reports.
Experience leading cross-functional website projects that integrate branding, design, and technology to achieve measurable results.
Results-oriented mindset
Strong experience in conversion rate optimization (CRO) and A/B testing.
Ability to analyze data, draw insights, and translate them into actionable strategies.
What You Bring to the Table
Minimum 10 years of experience in Website management.
Bachelor's degree required; MBA preferred
A passion for experimentation and a deep understanding of user behavior.
A proactive, problem-solving mindset with the ability to introduce innovative solutions.
Adaptability to thrive in a fast-paced, dynamic environment where priorities may shift.
A commitment to staying current with the latest in technology, web trends, and industry best practices.
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".