Social Media and Public Relations Program Manager at Sunmark Credit Union in Latham, New York

Job Description:

Why join the Sunmark Squad? Sunmark is a local credit union making a big difference in our community. For 85 years, we strive to build brighter financial futures and brighter communities. We build relationships with our members and look for solutions for all their financial needs through our "Good Vibes" culture. As a team member, you will find satisfaction in your career by assisting with our members finances, volunteering through our foundation team, and career growth opportunities.

Our Marketing team is hiring!

Starting pay, $70-75k based on experience.

Eligible for hybrid schedule after training period, up to 2 days work from home, upon management approval.

The primary purpose of Social Media and Public Relations Program Manager is to strategize, conceptualize and develop timely, relevant Credit Union marketing messages designed to inform, educate and/or advise staff, members, and the communities we serve about financial matters.

• Manage social media marketing strategy, campaigns and day to day activities:


• Develop relevant content topics to reach target audience.
• Create, curate, and manage all published social media content (images, video and written). Video production, editing using Adobe Premiere Pro.
• Monitor, listen and respond to users in a social way while cultivating leads and sales.
• Manage efforts in growing and monitoring online reviews via social media channels and responding as appropriate.
• Oversee social media design elements.
• Design, create and manage promotions and social ad campaigns.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Serve as the editor in chief for the Sunmark 360 blog and related newsletter. Develop an editorial calendar that aligns content with overall marketing initiatives. Create and curate relevant news that reflects the mission of the publication, ensuring a mix of educational and promotional items. Review metrics to monitor engagement levels.
• Manage public relations function for Sunmark, including media inquiries and press releases. Look for opportunities to showcase Sunmark as an expert and industry credit union leader nationally and locally.
• Leverage existing media relationships and cultivate contacts within the business and media.
• Create content for press releases, byline articles and keynote presentations.
• Represent Sunmark at local and industry events with the intent of developing social media content.
• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Capture stories and news through photography and videography that supports the Sunmark brand and our lines of business.
• Foster relationships with business lines throughout the Credit Union, helping to define and implement creative marketing strategies to support their goals.

Candidates should have a minimum of 3 years of marketing or applicable experience. Marketing degree is welcomed, but not required with relevant work experience. Possesses experience in public relations and proficient in video production/editing. Demonstrates creativity and documented immersion in social media. (links to profiles as examples). Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Displays in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios. Maintains excellent writing and language skills. Enjoys a working knowledge of the blogging ecosystem relevant to the company's field. Displays ability to effectively communicate information and ideas in written and video format. Exceeds at building and maintaining relationships, online and off. Practices superior time management.