Marketing Transformation Lead at Schneider Electric USA, Inc in Raleigh, North Carolina

Job Description:

Reporting to the VP US Demand Generation, the Marketing Transformation Lead will be responsible for spearheading one of the biggest priorities for the US Marketing organization-driving marketing innovation and excellence to enhance customer engagement.

The mission for this role is to accelerate the transformation of US Marketing by helping design an agile demand generation machine, building operational process excellence, and maximizing the full capabilities of the new MarTech stack to accelerate Schneider's growth with targeted audiences in the US market.

What will you do?

• Collaborate with with cross-functional teams, (including businesses, segments, channels, offers, and the digital customer experience team), to define ways of working that ensure seamless and efficient integration of marketing systems and processes.


• Support marketing workforce planning that drives simplification and One Team objectives while establishing marketing career paths.


• Champion the transformation of the marketing technology landscape to leverage new CDP, Marketing Automation, ABM, web and digital capabilities to support internal and external objectives--aligning technology initiatives with business objectives.


• Ensuring marketing alignment with the operating region's key business priorities and associated key performance indicators.


• Partner with sales and business marketing leads to understand platforming landscape and advise on marketing strategies.


• Serve as a change agent--ensuring organizational readiness through on-going communication, education, and best practice sharing.


• Oversee journey implementation including media placements, web pages, marketing automation, events and public relations to ensure tactics are working in harmony with the right customer journey in mind.


• Serve as a consultant to business and marketing stakeholders to establish and implement repeatable blueprints for marketing initiatives that drive customer acquisition and saturation.


• Identify, test and implement AI solutions that streamline processes and drive efficiency.

• 8+ years experience in Marketing, Business, Information Technology, or related field


• Proven experience in leading transformations within complex organizational environments


• Experience in Agile ways of working is a plus


• In-depth knowledge of marketing automation platforms, CRM systems, customer data platforms, web, analytics tools, and other relevant MarTech solutions


• Strong project management skills with the ability to drive initiatives from concept to implementation


• Excellent communication and collaboration abilities to work effectively across teams and departments


• Strategic mindset with the capacity to align technology initiatives with broader business goals


• Demonstrated ability to stay abreast of marketing technology trends and best practices

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.Reporting to the VP US Demand Generation, the Marketing Transformation Lead will be responsible for spearheading one of the biggest priorities for the US Marketing organization-driving marketing innovation and excellence to enhance customer engagement.

The mission for this role is to accelerate the transformation of US Marketing by helping design an agile demand generation machine, building operational process excellence, and maximizing the full capabilities of the new MarTech stack to accelerate Schneider's growth with targeted audiences in the US market.

What will you do?

• Collaborate with with cross-functional teams, (including businesses, segments, channels, offers, and the digital customer experience team), to define ways of working that ensure seamless and efficient integration of marketing systems and processes.


• Support marketing workforce planning that drives simplification and One Team objectives while establishing marketing career paths.


• Champion the transformation of the marketing technology landscape to leverage new CDP, Marketing Automation, ABM, web and digital capabilities to support internal and external objectives--aligning technology initiatives with business objectives.


• Ensuring marketing alignment with the operating region's key business priorities and associated key performance indicators.


• Partner with sales and business marketing leads to understand platforming landscape and advise on marketing strategies.


• Serve as a change agent--ensuring organizational readiness through on-going communication, education, and best practice sharing.


• Oversee journey implementation including media placements, web pages, marketing automation, events and public relations to ensure tactics are working in harmony with the right customer journey in mind.


• Serve as a consultant to business and marketing stakeholders to establish and implement repeatable blueprints for marketing initiatives that drive customer acquisition and saturation.


• Identify, test and implement AI solutions that streamline processes and drive efficiency.