Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."
Overview
The Senior Vice President, Analytics Solutions and Consulting for the CPG & Retail Vertical is responsible for leading the design, development, and delivery of cutting-edge ML/AI-driven analytics solutions tailored to CPG/retail needs. This role combines deep industry expertise with advanced data science and modeling capabilities to drive and oversee the implementation of innovative ML/AI-based solutions, leveraging both proprietary and acquired data to meet client needs and align with broader Groupe objectives. As the lead for CoreAI Analytics for CPG & Retail, the role will integrate data and technology to drive product development and roadmap creation, collaborating across teams to deliver scalable AI applications that enhance client business outcomes.
Responsibilities
1. Analytic Solutions Leadership - CPG & Retail Solutions Roadmap: • Partner with Solutions Groupe business strategists to translate industry-specific challenges - such as growing household penetration for an OEM brand, media sufficiency for Engagement vs. Conversion goals, customer retention, and sales forecasting - into defined Analytic Data Products that can drive revenue for Publicis. • Propose and own the utility of AI-driven analytic frameworks tailored to address specific client needs within the CPG & Retail vertical. Use category knowledge to assess current capabilities and data science offerings internally at Publicis across audience insights, investment strategy, media activation, measurement, and budget optimization, and then propose and own an Analytic Solutions Roadmap for the vertical. • Design and own customized advanced analytics products that leverage data science techniques, industry best practices, and a product-innovation mindset to strengthen the CoreAI analytic solutions portfolio for CPG/Retail in a way that keeps Publicis ahead of our category competition. 2. Data-Driven Product Strategy: • Own the end-to-end development of the CoreAI CPG/Retail analytics roadmap centered on connected data and ML/AI models (including predictive analytics, deep learning, and machine learning algorithms) to support complex CPG/Retail sector needs in marketing & media and create scalable, revenue-generating outcomes. • Comfortable with leveraging large and complex industry datasets both proprietary and third party (e.g., syndicated panels, manufacturer/retailer customer insights, IoT/geo-location data, product inventory/OOS, DTC, shopper basket, retail media) to inform solution development and optimize AI-based models, stitching together data sets that create impactful client solutions. • Have a practical knowledge and understanding of automation programming languages and tools such as Python, TensorFlow, GenAI, and other AI/ML frameworks for their role and value in building and deploying scalable analytic data products & solutions. • Maintain a mindset that continuously explores opportunities to integrate the advanced analytic solutions and AI agents into CoreAI workflows, the Growth OS, and clients' ecosystems and processes. 3. Cross-Functional Collaboration: • Work closely with data scientists, engineers, and product teams to design, integrate, and fine-tune AI technologies, ensuring seamless implementation within the CPG/Retail workflows. • Initiate workshops and discussions with strategic partners and technical SME leads as needed to ensure there is cross-functional clarity of objectives and prioritized use cases, agreement on key performance indicators (KPIs), and sufficient definition on project scopes. 4. Thought Leadership & Industry Innovation: • Stay abreast of trends, technologies, and best practices within the CPG & Retail categories and AI/data science fields. • Contribute to the company's growth by developing case studies, white papers, and industry presentations highlighting success stories with the deployment of innovative AI-based analytics in CoreAI. • Support internal knowledge sharing and training programs to elevate the team's expertise in CPG & retail analytics.
Qualifications
Minimum of 5 years of experience in data science, analytics, or consulting for the CPG and/or Retail sector.
Proven experience in client-facing roles, delivering advanced analytic solutions for CPG/retail clients.
Understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry.
Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector.
Technical Skills:
Sufficient applied knowledge of advanced analytics methods that enable audience segmentation, programmatic bid optimization, time series/forecasting, budget scenario planning, and test & learn experimental designs.
Practical understanding of relevant programming languages (e.g., Python, SQL), predictive modeling, ML/AI/deep learning techniques and frameworks, expert systems,
Practical experience and understanding of the general AdTech/MarTech platform and vendor landscape (e.g., ADH, Meta AA, AMC, Adobe, Salesforce, CDPs), data cloud/mesh/lakes (e.g., GCP, Azure, AWS), and neutral clean rooms (e.g., Databricks, Snowflake).
Practical exposure to BI visualization tools (e.g., Datorama, Tableau).
Experience with CPG/Retail data sources both Publicis-proprietary and third party, as well as trending industry software solutions.
Soft Skills:
Excellent problem-solving abilities and critical thinking skills.
Strong communication and presentation skills with the ability to effectively engage clients and stakeholders.
Proven leadership skills with experience managing teams and leading cross-functional projects.
Preferred Qualifications:
Advanced degree (e.g., PhD) in Data Science/CS, Engineering, Marketing Science, Economics, or a related field are a plus.
Certifications in analytics or data science (e.g., AWS Certified Data Analytics, Certified Analytics Professional).
Education: Bachelor's or Master's degree in Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field.
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/30/2025 .
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.