Senior Manager, Analytical Lead, Media Insights - ... at Walmart in San Bruno, California

Job Description:

What you'll do at



Position Summary...


What you'll do...


At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.


Walmart Connect is seeking a Senior Manager, Analytical Lead, Media Insights. Reporting to a Team Lead overseeing a sales Pod of a product category, also known as a Strategic Business Unit (SBU), you will bring the analytical rigor, responsiveness, and creativity required to support WMC's market leading advertising measurement and insights. As an individual contributor, you will create market facing insights to help top tier advertisers understand media performance, optimize strategy, and generate incremental investment. The Senior Manager will be asked to provide leadership and instruction to a smaller subset of talented analytics professionals working on a single advertisers account of much larger scale in terms of investment with WMC.


The individual needs to be analytical and solution-driven with the ability to partner with the larger Strategic Insights & Media Analytics team as well as the Sales & Client Service teams to effectively communicate complex media and measurement insights internally and externally. You will play a critical role in analyzing customer behavior, measurement, and performance data across various channels. You will be responsible for leveraging data-driven insights to analyze client retail media strategy and drive value from long-term investment with Walmart Connect as a trusted strategic consultant and partner for our advertising partners.



Role-Specific Responsibilities

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  Data Analysis and Reporting: Extract and visualize insights from complex data to deliver actionable recommendations for Walmart Connect's largest clients. Prioritize analytics development and provide strategic advisory on program approaches.


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  Strategic Insight Development: Translate multifaceted datasets into client-centric insights, aligning supplier strategies with emerging retail and media industry trends.


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  Project Oversight: Lead and execute large-scale analytics projects, ensuring timely delivery and optimal resource allocation while driving innovative approaches.


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  Client and Stakeholder Engagement: Build and maintain strong, consultative relationships with clients and internal stakeholders. Act as a subject matter expert to drive impactful client solutions.


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  Technical Innovation and Process Improvement: Spearhead innovation in analytical methodologies, leveraging SQL, Python, and/or R as well as advanced visualization tools to streamline processes and elevate insights.

Minimum Qualifications

• Bachelor's degree in business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years' experience in data analytics or related field.

Preferred Qualifications

• Master's degree in Statistics, Information Systems, Business Administration, or related field.


• 7+ years of experience in analytics, data science, or business insights, ideally within the digital or retail media ecosystem.


• 2 + years working in the retail, consumer goods or retail media industries


• Ability to navigate ambiguity while operating in a fast paced, start-up type of environment. • Significant expertise in SQL, Python, and advanced data visualization tools (e.g., Tableau, Power BI) for data analysis and reporting.


• Demonstrated expertise in data storytelling and translating complex datasets into strategic client recommendations.


• Proven experience managing large-scale projects and engaging directly with Fortune 500 clients or equivalent.


• Strong collaborative skills with cross-functional teams, including sales, marketing, and product development.

Core Competencies



Data analysis tools (SQL, Python, R), data visualization platforms (Tableau, Power BI), measurement frameworks (media mix modeling, attribution analysis, lift studies), retail media expertise (campaign measurement, ad inventory optimization, audience targeting strategies), understanding of digital advertising ecosystems (programmatic buying, walled gardens, consumer insights


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$216,000.00
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San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years'
experience in data analytics or related field.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)


Masters: Business Administration, Masters: Information Systems, Masters: Statistics




Primary Location...



850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America



About Walmart



At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?


Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.


"At Walmart, you have the support you need at any given moment no matter the circumstance." - Shelby, Project Analyst



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