Marketing Analytics - Senior Consultant/Principal at Slalom, LLC in Atlanta, Georgia

Job Description:

Marketing Analytics - Senior Consultant/Principal




Location: Atlanta, GA only




*Please note: This role is

not eligible

for

100% remote

work. We are a hybrid environment. Employees must live within a commutable distance of the Atlanta Area and must be willing to be onsite at the client and/or Slalom Atlanta office up to 5 days a week if needed. *




Who You'll Work With



As a modern technology company, Slalom technologists are disrupting the market and bringing to life the art of the possible for our clients. We have passion for building strategies, solutions, and creative products to help our clients solve their most complex and impactful business problems. We surround our technologists with interesting challenges, innovative minds, and emerging technologies.


The data and analytics team is searching for a consultant with experience in marketing technology, data and AI. This consultant needs to be able to recommend full-stack technology solutions that solve relevant problems for our clients such as: pricing, personalization, next best action, customer lifetime value, and loyalty programs. We are open to hiring at either the senior consultant or principle level title.



Responsibilities:



• Analyze marketing data to identify trends, patterns, and insights that drive business decisions.


• Develop and implement data-driven marketing strategies to improve campaign performance and ROI.


• Collaborate with cross-functional teams to understand business objectives and provide actionable recommendations.


• Create and maintain dashboards and reports to track key performance indicators (KPIs) and measure marketing effectiveness.


• Conduct A/B testing and other experiments to optimize marketing campaigns.


• Utilize various analytics tools and platforms to gather and analyze data (e.g., AWS Sagemaker - python, SQL).


• Present findings and insights to clients and stakeholders in a clear and concise manner.


• Stay up-to-date with industry trends and best practices in marketing analytics and marketing technology.



Qualifications:



• Bachelor's degree in Marketing, Business, Statistics, or a related field. MBA is a plus.


• 5+ years of experience in analytics functions with 3+ years of experience focused on marketing and sales.


• Strong analytical skills with the ability to interpret complex data sets.


• Proficiency in analytics tools such as Google Analytics, SQL, Python and data visualization tools (e.g., Tableau, Power BI).


• Proficient working with cloud data platforms such as (e.g., AWS, Snowflake)


• Excellent data storytelling, communication and presentation skills.


• Ability to work independently and as part of a team.


• Strong problem-solving skills and attention to detail.


• Knowledge of digital marketing channels, MarTech platforms (eg, CDPs, audience management, campaign management) and customer data strategy is a plus


• Experience working with marketing and sales data such as customer journey, channel interactions, sales leads, churn etc.


• Experience performing exploratory data analysis on churn, conversion, web traffic etc. to arrive at data insights and business conclusions


• Experience building advanced analytics models such as customer lifetime value, marketing attribution, price elasticity etc.



About Us



Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 45+ markets, we deeply understand our customers-and their customers-to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with over 700 leading technology providers, our 11,000+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all. We're honored to be consistently recognized as a great place to work, including being one of Fortune's 100 Best Companies to Work For eight years running. Learn more at slalom.com.



Compensation and Benefits



Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that includemeaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer additional benefits such as a yearly $350 reimbursement account for any well-being related expenses as well as discounted home, auto, and pet insurance. Slalom is committed to fair and equitable compensation practices. Actual compensation will depend upon an individual's skills, experience, qualifications, location, and other relevant factors.



EEO and Accommodations



Slalom is an equal-opportunity employer and is committed to inclusion, diversity, and equity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans' status, or any other characteristic protected by federal, state, or local laws. Slalom will also consider qualified applications with criminal history, consistent with legal requirements. Slalom welcomes and encourages applications from individuals with disabilities. Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team if you require accommodations during the interview process.


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