The Restaurant Field Marketing Manager will drive local marketing strategies to enhance brand visibility, foster community relationships, and boost customer engagement across multiple restaurant locations. This role involves developing and executing targeted marketing campaigns, building partnerships with local organizations, and overseeing in-store promotions and events to strengthen guest loyalty. The manager will analyze campaign performance, manage budgets efficiently, and provide training to restaurant teams on marketing best practices. Ensuring brand consistency across all initiatives, the position requires balancing corporate objectives with the unique needs of individual markets.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
3-5 years of marketing experience, preferably in the restaurant, hospitality, or retail industry.
Proven track record of successful local store marketing and community engagement strategies.
Exceptional communication, organizational, and project management skills.
Ability to work independently and manage multiple projects in a fast-paced environment.
Strong analytical skills with the ability to interpret data and make informed decisions.
Proficiency in digital marketing platforms and tools, including social media, email marketing, and CRM systems.
Willingness to travel locally to support multiple restaurant locations.