The General Manager (GM) at a Mercedes-Benz of Northern Arizona is responsible for overseeing all aspects of dealership operations, including fixed and variable / sales operations. Ensuring profitability and maintaining alignment with the high standards of LAPIS and the Mercedes-Benz brand is paramount. This role requires a dynamic self-starting leader who would like to run his/her own profit center. At least 5 years of experience as a GM with Mercedes-Benz or an equivalent luxury (Porsche, Audi, BMW, Land Rover, Lexus) brand and a strong focus on sales, customer satisfaction, team management, and operational efficiency are minimum prerequisites. An ideal candidate should be confident to present their sales, service and margin success as a part of the application process.
Responsibilities
1. Leadership and Strategic Planning
Develop and implement business strategies to meet or exceed sales, service, and financial performance targets.
Provide vision and leadership to department managers (Sales, Service, Parts, and Finance) to ensure cohesive operations.
Set and communicate clear goals.
Foster a positive work environment that promotes teamwork and excellence.
Mentor and development management staff and team members to reach their full potential.
2. Sales and Marketing
Drive new and Pre-Owned vehicle sales by setting and achieving monthly, quarterly and annual targets.
Oversee the execution of high-impact marketing campaigns, including digital, social media, and in-store promotions.
Monitor competitive trends and adjust strategies to maintain a market-leading position.
3. Financial and Operational Oversight
Manage dealership budgets, expenses, and profit margins to ensure sustainable growth.
Monitor and optimize inventory management for new and pre-owned vehicles.
Review and approve financial transactions, including vehicle financing and warranty programs.
4. Customer Experience
Ensure every customer interaction reflects the luxury and quality associated with the Mercedes-Benz and LAPIS brands as well as the finest hospitality brands in the world.
Monitor and improve key customer satisfaction metrics.
Address escalated customer concerns promptly and professionally.
5. Service and Aftersales Excellence
Oversee the service department to ensure timely, high-quality maintenance and repair services.
Promote and manage aftersales programs such as ServiceCare, Extended Warranties, and OEM parts sales.
Drive customer retention through proactive follow-ups and loyalty programs.
6. Compliance and Standards
Ensure the dealership meets Mercedes-Benz's facility standards, including showroom appearance, branding, and layout.
Stay updated on and enforce compliance with all legal, financial, and operational regulations.
Maintain staff certifications and training in line with Mercedes-Benz requirements.
7. Team Development
Recruit, train, and retain high-performing staff at all levels of the dealership.
Foster a culture of excellence, collaboration, and accountability among employees.
Conduct regular performance reviews and provide coaching for improvement.
Qualifications
Minimum of 5 years of management experience within the luxury automotive industry, preferably with Mercedes-Benz.
Strong financial acumen with a track record of managing budgets, expenses, and profitability.
Exceptional customer service skills and a deep understanding of luxury client expectations.
Ability to lead and motivate diverse teams toward common goals.
Knowledge of Mercedes-Benz's products, technology (NetStar), and corporate standards is highly desirable.
Proficient with CDK systems.
Outstanding communication and interpersonal skills.
Bachelor's degree in Business Administration, Automotive Management, or a related field (preferred).
Key Skills
Leadership: Ability to inspire and lead a team to deliver outstanding results.
Sales Expertise: In-depth knowledge of automotive sales strategies and techniques.
Customer Focus: Commitment to creating a first-class luxury customer experience.
Financial Management: Strong skills in budgeting, forecasting, and profitability analysis.
Communication: Excellent interpersonal and negotiation skills.
Problem-Solving: Ability to handle complex issues and implement effective solutions.
Performance Metrics
Sales performance (new and CPO vehicles).
Profitability metrics (Gross Profit Per Unit, Parts and Service Gross, Fixed Coverage Ratio).
Customer satisfaction scores.
Staff retention and performance levels.
Compliance with Mercedes-Benz corporate standards.