Brand Advisor - Sports Marketing, Sponsorship Activation - Hybrid at Cigna in Bloomfield, Connecticut

Job Description:

Brand Advisor - Sports Sponsorship Activation

Role Summary

We are seeking a sports marketing activation and experiential expert who can help us bring the Evernorth brand to life in new and innovative ways. This sponsorships guru will manage and execute on our major sports marketing partnerships for Evernorth Health Services The ideal candidate will have experience in helping to bring a brand's sports activation strategy to life in a fast-paced environment.

Seeking an individual with anentrepreneurialmindsetwho willcreate strong relationships and partnerships with key business and COE leaders and lead day-to-day activation conversations with our agency partners and other key stakeholder groups including campaign and content strategy, brand strategy, sales and business marketing. It's crucial that this candidate can inspire team members with energy, passion, creativity, and innovation.

This role sits within the Sponsorship team and reports to the Senior Branding Manager.

Key Responsibilities

The Branding Advisor, Sponsorship Activation will:

• Lead Evernorth sports marketing activations, from brief to concept to execution, managing timelines, budgets, and cross-functional teams to ensure seamless delivery of activation.


• Bring our tentpole sponsorships to life in innovative ways, reshaping consumers' perception of Evernorth and health services industry as a whole


• Design and execute activation touchpoints and ensure alignment with business objectives and overall brand


• Oversee branded content partnership initiatives across applicable sports partnerships, inclusive of ideation, production support, and integration and amplification into paid/owned/earned media channels


• Support the development of a multi-year sponsorship activation strategy that will help fuel long term business growth and create immediate business impact for Evernorth's multiple lines of business


• Establish, maintain and elevate KPIs and metrics to ensure the success of our sponsorship programming and activations. Regularly report on the progress and provide actionable insights to senior leadership. Use insights to optimize current programming and inform future opportunities.


• Cultivate strong relationships with key partners and stakeholders to drive long-term value. Act as day-to-day activation contact for our partnership agency and property partners, ensuring clear communication and execution.


• Serve as a sports marketing/sponsorship expert, helping to educate the organization on sports marketing activation, audiences, trends, tactics, and results


• Dive deep into the performance of sports marketing, identifying trends, wins, optimizations.


• Foster a performance focus culture within the Brand, Events and Sponsorship team

Qualifications, Competencies, Experience should include:

• Bachelor's degree and 5-7+ years of experience in a corporate or agency setting with a deep focus on sports sponsorship activation


• Demonstrated success in managing and optimizing sports sponsorship/event budgets


• Ability to identify opportunities for improvement and influence others across a highly dynamic and matrixed organization


• Strong relationship management skills and ability to foster collaboration


• Agile learner with a thirst for knowledge and a desire for continuous learning opportunities


• Excellent verbal and written communication skills


• Travel expected: 15-20% with some weekend events/programs


• Ability to work from a Cigna office 3 days a week, as directed by the business

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.