We're Not Really Strangers (WNRS) is a purpose-driven brand dedicated to empowering meaningful connections through our card games, merchandise, and thought-provoking content. Our TikTok channel is central to sharing our mission, and we're looking for a talented content creator to create compelling product-focused videos that resonate with our audience.
What You'll Do:
Create emotionally engaging TikTok content that reflects the unique storytelling style of WNRS, showcasing our card games and merchandise that connect with our audience.
Study and deeply understand the We're Not Really Strangers brand guidelines to ensure all content aligns with our voice, tone, and aesthetic.
Highlight products in authentic, real-life scenarios, focusing on emotion-driven storytelling.
Collaborate with the WNRS social team to plan and execute a TikTok product content aligned with brand campaigns, product launches, and trending cultural moments.
Stay up-to-date on TikTok trends, sounds, and viral formats, adapting them to fit WNRS's unique storytelling approach.
Shoot, edit, and produce short-form videos that balance creativity with performance optimization.
Track and analyze TikTok metrics to evaluate content effectiveness and refine future strategies.
Who You Are:
Brand-Focused: You're skilled at studying brand guidelines and translating them into authentic, engaging content that reflects a company's mission.
TikTok-Savvy: You understand TikTok's algorithm, trends, and audience behavior, and you know how to create scroll-stopping videos.
Creative Storyteller: You excel at turning ideas into compelling narratives that connect with viewers and drive engagement.
Emotion-Driven Creator: You know how to use storytelling to evoke emotion while integrating product details.
Hands-On: You have the technical skills to shoot, edit, and produce high-quality videos using tools like TikTok's native editing features, CapCut, or similar software.
Qualifications:
Proven track record of creating emotionally engaging and high-performing TikTok content (portfolio or TikTok handle required).
4+ years of experience in content creation, social media, or a related field.
Experience working with lifestyle brands or mission-driven products is a plus.
Proficiency in video editing tools and TikTok's native editing features.
Strong organizational and communication skills, with the ability to work independently and collaboratively.
Why Join Us:
Be part of a mission-driven brand that values vulnerability and connection.
Work in a creative and collaborative environment where your ideas can thrive.