(USA) Director, Marketing Planning And Strategy, M... at Sam's Club in Bentonville, Arkansas

Job Description:

What you'll do at



Position Summary...


What you'll do...



About the Role



The Director of Marketing Planning and Strategy, Membership within the Integrated Marketing Strategy team will lead Marketing strategy for grow membership (Signups, upgrades and renewals) to establish the marketing strategy and deliver against membership initiatives and goals (drive acquisition, loyalty, and retention). Collaborating with Membership, Personalization, and the Planning teams, they ensure seamless alignment across member touchpoints, and enable the translation of business goals into impactful, data-driven strategies and marketing plans that elevate member engagement and support long-term growth objectives.



What You'll Do...



•Embedded Marketing Strategy:Serve as strategic marketing partners to the Membership business, translating business objectives-like acquisition and loyalty-into targeted marketing initiatives and briefs. Guide key programs such as new member partnerships, Sam's Cash & Card value propositions, and member communications, ensuring they align with growth and retention goals. Lead the development of integrated marketing campaigns that utilize a mix of online and in-store touchpoints to promote objectives.


•Lifecycle Strategy with Personalization: Collaborate with the Personalization team on lifecycle strategies, from acquisition to loyalty, ensuring member strategies are smoothly integrated and drive personalized, data-backed experiences.


•Strategic Partnership with Planning Team: Set the strategic foundation and member-focused goals for acquisition and engagement campaigns for the Planning team to develop the marketing plan. Collaborate with the team to finalize the marketing plan that includes channels, timing, messaging, and creative, and consult on ongoing optimizations.


•Integrated Communication Across Channels: Develop consistent communications across online and in-store channels, working with Personalization and Planning teams to reinforce Membership's value and benefits at every member touchpoint.


•Performance Measurement and Strategy Adjustment: Monitor and ensure delivery against agreed upon KPIs for acquisition, loyalty, and upgrades, collaborating with Membership, Planning, and Marketing Intelligence teams to refine strategies based on performance data and evolving member needs.


•Data-Driven Member Experience: Use member behavior insights to inform strategies, improving NPS and LTV through optimized value propositions, experience, and rewards programs.



What You'll Bring...



•Embedded Business Marketing and Strategic Planning: Expertise in working within business units to translate objectives into focused marketing strategies, particularly within membership-driven environments with goals in growth, retention, loyalty, and value creation.


•Lifecycle Strategy Development: Strong ability to craft lifecycle strategies across acquisition, retention, and upgrades, to create seamless member journeys that are both data-driven and strategically aligned.


•Data Insight and Member Experience Optimization: Advanced skills in leveraging member insights to refine value propositions and experiences, with a track record of driving NPS, loyalty, and member satisfaction through data-informed strategy adjustments. Strong understanding on member-facing experiences and platforms (e.g., email, SMS, push).


•Integrated Communication Management Across Channels: Proficiency in managing multi-channel communications that consistently reflect Membership's objectives, ensuring alignment across digital, physical, and in-store channels.


•Strategic Performance and Optimization Mindset: Ability to define and track performance metrics, applying data to make ongoing refinements that enhance member engagement and retention while staying aligned with business objectives.


•Cross-Team and Stakeholder Management: Strong interpersonal and communication skills to work cross-functionally, manage multiple stakeholders, oversee change management, and resolve conflicts


The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.



About the Company



Sam's Club is a retail giant that operates a chain of membership-only warehouse clubs. The company offers a wide range of products, including electronics, furniture, groceries, and more, at discounted prices. Sam's Club has made significant investments in technology to enhance its supply chain, digital pharmacy, merchandising, and membership offerings. Sam's club is a membership-based retail warehouse club owned and operated by Walmart with almost 600 physical clubs across different geographic region in US.



Equal Opportunity Employer



Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.


At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
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- Health benefits include medical, vision and dental coverage
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- Financial benefits include 401(k), stock purchase and company-paid life insurance
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- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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The annual salary range for this position is $110,000.00-$220,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Leading cross-functional projects, Marketing, Supervisory


Masters: Business Administration




Primary Location...



2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America



About Sam's Club



Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.


Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.


Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



Hello, NW Arkansas



With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum-NWA has something for everyone.