Fluvio is hiring a Senior Manager, Product & Lifecycle Marketing on behalf of a company that is redefining the POS category.
We are partnering with our client who has brought a next-gen POS system to market that is purpose built for High-Volume Bars and Restaurant. Their system blends modern intuitive technology and data with hospitality excellence; transforming the way bars and restaurants do business. Reporting to the CMO, the Senior Manager, Product & Lifecycle Marketing will be a key player in driving product adoption, engagement, and retention through strategic communication and education initiatives. This role bridges the gap between product development and customer success to ensure partners maximize value from the company's platform.
Key Responsibilities
Product Marketing & Communication
Develop and execute product launch strategies and communications
Create compelling product messaging and positioning
Manage monthly performance recap communications across customer segments
Produce explainer and training videos for new features
Maintain product pages and learning center content
Customer Lifecycle Management
Design and implement customer onboarding and education programs
Create and manage targeted campaigns to drive feature adoption
Develop and execute upsell/cross-sell communication strategies
Manage customer feedback and survey programs
Track and improve product adoption metrics
Cross-functional Leadership
Collaborate with Product team on feature releases and roadmap communication
Partner with Customer Success on engagement strategies
Work with Content team on case studies and testimonials
Support brand marketing initiatives with product-focused content
Manage customer communication calendar and channels
Required Qualifications
5+ years of product marketing experience
Proven success in driving product adoption and engagement
Strong experience with email marketing and customer communication
Excellence in cross-functional collaboration
Background in data analysis and customer insights
Bachelor's degree in Marketing, Business, or related field
Preferred Qualifications
Experience in SaaS or technology products
Background in hospitality/restaurant technology
Understanding of mobile payments or fintech
Experience with customer education and enablement programs
Benefits
Unlimited time off
Health, dental, and vision
401k match (4%)
Stock options
Hybrid environment (3 days/week in office)
About the Company
Founded by industry veterans, we are redefining the POS category and shaping the future of on-premise guest experiences. We bring a purpose-built venue operating system to market that seamlessly blends modern intuitive technology with hospitality excellence. We're not just providing a point-of-sale solution; we're offering a comprehensive venue operating system that is transforming the way bars and restaurants do business. Join us as we redefine the hospitality industry and set a new standard for guest experiences. Our system is specifically designed for high-volume bars and restaurants, making it easy for guests to order food and drinks, pay for their purchases, and earn rewards. We empower staff and operators with intuitive tools and valuable insights to better understand their guests and enhance their ability to deliver great experiences. Our platform also provides alcohol and beverage brands with access to comprehensive data, allowing them to gain a deeper understanding of consumer preferences and behaviors. At the heart of our mission is the goal to elevate the experience of going to a bar or restaurant for everyone involved - the customers, the staff, and the owners. We work with thousands of busy bars and restaurants throughout the country, helping them streamline their operations, increase profitability, and ultimately, achieve greater success. We are proud to be an equal-opportunity workplace and affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.