In the position of General Manager you will be responsible for leading all strategic marketing and communications efforts for the assigned brands. Set brand direction and drive successful marketing programs to achieve maximum sales an profitability. Ensure timely implementation of company marketing strategies and programs, coordinate unit sales and marketing efforts related to these, operate within an established budget, and continually evaluate unit personnel performance and needs.
Essential Job Functions
Responsible for leading the brand management teams who develop and drive the strategic brand positioning, vision, goals and measuring and reporting performance of all marketing campaigns, and assess against goals.
Oversee the translation of brand strategies into brand plans, brand positioning and go-to-market strategies.
Monitor the brand results against individual business plans on a monthly and quarterly basis, with quarterly review with the Chief Marketing Officer (CMO).
Coordinate unit marketing efforts to fall in line with Company objectives, utilizing local marketing talent and internal team programs as applicable.
Oversee marketing and advertising activities to ensure consistency with product line strategy.
Identify key account volume contributors and assign to field sales a regular call frequency, tracking results of same.
Evaluate brand personnel needs and assess individual performances toward identifying and meeting those needs, working through and with direct reports.
Training, directing and developing brand teams.
Develop and manage marketing spends and budgets. Ensure that Company operational standards, policies, procedures, and practices are followed in a timely and consistent manner
Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.