Fuse Specialty Appliances is a leading luxury appliance company specializing in premium appliances and exceptional customer experience. We pride ourselves on fostering a collaborative and innovative environment where every team member plays a vital role in driving our success. The ideal candidate will be responsible for executing our marketing strategy. They will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
Position Overview
We are seeking a dynamic and strategic Marketing Manager to oversee and execute all marketing initiatives for Fuse Specialty Appliances. This individual will drive brand awareness, lead generation, and customer engagement through multi-channel marketing strategies that align with our company's vision and goals.
Key Responsibilities
Develop and execute comprehensive marketing plans to support business objectives, including branding, lead generation, and customer retention.
Manage and optimize digital marketing campaigns and social media.
Plan and coordinate promotional events, showroom campaigns, and partnership initiatives.
Oversee the creation of marketing content, newsletters, and social media posts.
Collaborate with sales, operations, and leadership teams to align marketing efforts with overall business goals.
Analyze marketing performance metrics and generate regular reports to identify trends and opportunities for improvement.
Maintain and enhance the company's website, ensuring optimal functionality and content relevance.
Research and stay informed on industry trends, competitors, and market opportunities.
Build and maintain relationships with external vendors, agencies, and media outlets.
Manage the marketing budget to ensure cost-effective campaign execution and ROI.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
4+ years of experience in marketing, with a strong background in paid ads and content marketing.
Experience in the luxury goods or appliance industry is a plus.
Proficient in marketing tools such as Google ads, Facebook ads, Google Analytics, social media platforms, CRM software (Hubspot), and other marketing tools.
Strong analytical skills and the ability to interpret data to make informed decisions.
Exceptional written and verbal communication skills.
Creative, results-oriented, and highly organized with a strong attention to detail.