????Exciting opportunity for an ambitious and driven marketer ????
We are working with a global software scale-up that is upping the game when it comes to Prop-Tech! As we know the Prop-Tech industry has had rapid growth over the last several years - it's an industry well worth getting into!!
Propel are seeking a Head of Marketing to play a vital role in crafting and sharing our client's story to the world. You'll lead and execute our marketing strategy -shaping plans, managing budgets, and delivering impactful results.
Your mission: redefine the market, amplify brand awareness, drive lead generation, and equip our sales teams and channels for success. We're seeking a visionary storyteller, a strategic thinker, and a hands-on leader who's ready to roll up their sleeves and make things happen.
Key Responsibilities:
Develop and execute vertical-specific messaging and campaigns to address industry needs, challenges, and goals.
Create and manage channel marketing strategies to support partners and drive indirect sales growth.
Lead global demand generation initiatives to build awareness and strengthen market leadership.
Collaborate withsales to manage the funnel and provide tools, training, and collateral for success.
Oversee digital marketing, PR, website, and social media strategies for maximum impact.
Plan and execute engaging physical and virtual events, including webinars and customer meetings.
Design and deliver compelling marketing materials like videos, brochures, and infographics.
Drive lead-nurturing efforts through email campaigns, newsletters, and marketing automation.
Measure, track, and report on KPIs and ROI to optimize marketing performance.
Ideal Candidate Profile:
You thrive in a dynamic, fast-paced startup environment.
You're a hands on marketer with the ability to spin different plates!
A natural storyteller with the ability to captivate audiences through clear, compelling communication.
Data-savvy, with a knack for turning analytics into actionable strategies using CRM and marketing tools.
Excited about account-based marketing and personalization strategies.