80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.
Our client, a leading manufacturer of high-end, handmade wall decor is looking for a dynamic Marketing Manager to join their growing team. In business for over 50 years, their team of talented artists create one-of-a-kind pieces for the home decor and hospitality industries. Their work is rich in creativity, diversity, and range as well as style and designs. Their skilled in-house artists create bespoke pieces, adding originality and impeccable craftsmanship to a variety of spaces. The Marketing Manager will be responsible for developing and implementing B2B-focused marketing strategies to increase brand awareness, drive sales, and support company growth.
This is a fully onsite (5 days/week), 3-month contract-to-hire role based in La Mirada, CA.
Key Responsibilities
Team and Creative Leadership:
Lead, manage, and inspire the marketing and creative teams to produce innovative and effective B2B campaigns
Provide guidance to ensure cohesive messaging and a consistent approach to marketing efforts
Coach and mentor team members to enhance performance and accountability
Organize and oversee content creation, including photoshoots and video production, ensuring high-quality and on-brand assets
Strategic Marketing and Campaign Management:
Develop and execute data-driven B2B marketing strategies that align with business goals and enhance brand visibility and reputation
Plan and manage advertising, promotional, and social media campaigns across relevant B2B platforms, including LinkedIn and industry-relevant channels
Collaborate with cross-functional teams in Marketing, Sales, Product Support, and Design to maintain cohesive messaging and brand alignment
Monitor, analyze, and report on key metrics and campaign effectiveness, providing insights to optimize strategy
Social Media and Content Management:
Manage the day-to-day execution of social media strategy, ensuring active engagement with B2B audiences
Oversee the creation and consistency of visual and written content for website, email marketing, social media (with a focus on Instagram), blog, PR, and paid campaigns
Maintain a content calendar with compelling materials for industry-relevant channels like Instagram and LinkedIn
Attend industry events and trade shows to capture real-time content and provide event coverage that strengthens brand presence
Monitor social channels and respond to interactions in a timely manner to foster a strong community presence
Budget and Performance Tracking:
Develop and manage marketing budgets, ensuring efficient allocation of resources
Track and measure ROI on marketing initiatives, using data to guide future strategies
Set and maintain Key Performance Indicators (KPIs) to assess the success of campaigns and partnerships
Explore innovative marketing opportunities, including potential brand partnerships, to expand reach and generate revenue
Requirements
Bachelor's degree in marketing, communications, or a related field; MBA is a plus
5-10 years of experience in marketing and team management
Proven experience in B2B marketing within retail or agency environments
Excellent written and verbal communication skills, with an ability to create engaging, audience-focused content
Highly organized with strong project management skills, able to juggle multiple projects and deadlines
Ability to work effectively with cross-functional partners, fostering collaboration and alignment
Proficiency with GA4 and CRM marketing automation tools (Salesforce, Hubspot, or Marketo)
Innovative thinking, with a drive to explore new marketing strategies and content ideas
Experience building marketing functions from the ground up