We are a fast-growing B2B SaaS company based in Boston, dedicated to helping businesses streamline their operations and achieve exceptional results. Our innovative platform and customer-centric approach set us apart, and we are looking for talented individuals to help drive our growth and deliver value to our clients.
Role Overview
We are seeking a strategic and customer-focused Lifecycle Marketing Manager to design, implement, and optimize marketing programs that engage, retain, and grow our customer base. This role will be instrumental in creating personalized customer experiences across the lifecycle, from onboarding to renewal and expansion. The ideal candidate is data-driven, creative, and experienced in B2B SaaS marketing.
Key Responsibilities
Lifecycle Strategy Development:
Develop and execute a comprehensive customer lifecycle marketing strategy to drive engagement, retention, and upsell opportunities.
Onboarding Excellence:
Create and manage onboarding campaigns to ensure new customers adopt our platform and realize value quickly.
Engagement Campaigns:
Design targeted email, in-app messaging, and content marketing campaigns that nurture customer relationships and encourage product usage.
Retention Focus:
Identify churn risks and implement strategies to increase customer satisfaction and loyalty.
Cross-Sell & Upsell Initiatives:
Collaborate with Sales and Customer Success teams to develop campaigns that drive product adoption and expansion within accounts.
Data-Driven Insights:
Analyze customer data to identify trends, segment audiences, and measure the impact of marketing efforts on key performance metrics.
Collaboration:
Partner with Product, Customer Success, and Sales teams to align marketing efforts with customer needs and business goals.
Continuous Optimization:
Test, iterate, and refine campaigns based on data insights to maximize effectiveness and ROI.
Qualifications
Experience:
5+ years in lifecycle marketing, customer retention, or related roles, preferably within the B2B SaaS industry.
Proven experience with email marketing, marketing automation platforms (e.g., HubSpot, Marketo), and CRM tools (e.g., Salesforce).
Skills:
Strong understanding of customer segmentation, campaign management, and performance analytics.
Excellent communication skills with the ability to craft compelling messaging tailored to different audience segments.
Proficiency in analyzing data and translating insights into actionable strategies.
Familiarity with A/B testing and personalization techniques.
Education:
Bachelor's degree in Marketing, Business, or a related field.
Attributes:
Customer-focused mindset with a passion for delivering exceptional experiences.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Collaborative and proactive, with a willingness to experiment and innovate.
What We Offer
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health, dental, vision, and 401(k).
Flexible working arrangements, including hybrid or remote options.
Opportunities for professional growth and development.
A supportive, dynamic team environment where your contributions make a real impact.
Join Us!
If you're passionate about crafting customer-centric marketing programs and want to be part of a high-growth SaaS company, we'd love to hear from you!