Plaid Enterprises is a leading manufacturer of consumer products in the craft and DIY category. Its national brands include Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.
The Marketing Manager will execute strategic multichannel marketing initiatives to raise brand awareness, engagement, and revenue. This role will work closely with the content, social, and e-commerce teams, product managers, graphics teams, and sales.
Primary Responsibilities
Implement marketing campaigns across all digital, social, email, and retailer channels to drive brand awareness and growth.
Help guide the development of best-in-class, SEO-driven copy to ensure optimization, strengthen search rankings, and engage target audiences.
Interpret creative direction and technical information of products for consumer and retail marketing needs.
Monitor market trends and competitor activities to identify opportunities for growth and influence content creation.
Work closely with internal stakeholders, such as content, e-commerce, and social media, to ensure seamless project management and timely delivery across all platforms.
Collaborate with product managers to develop compelling storytelling that illustrates the value and key features of Plaid products.
Marketing Copywriter reports directly to this position.
The ideal candidate will have the following skills:
BA/BS in Marketing, Business, or Communications.
5-7 years of marketing experience in digital marketing, B2B, and B2C functions.
Strong knowledge of brand management, marketing strategy, and campaign development
Experience in market research and analysis
Project management skills to manage multiple marketing campaigns
Excellent communication and presentation skills
Proficiency in digital marketing platforms and social media management
Ability to foster a positive and collaborative team environment through effective communication and teamwork.
Analytical mindset with the ability to interpret data and trends