We seek a strategic and creative Marketing Manager with proven experience marketing to small business owners and/or private practice medical clinics. This role will drive outreach efforts, create targeted campaigns, and foster strong relationships with these niche audiences. The ideal candidate understands the unique needs and decision-making processes of small business and private practice owners, leveraging this knowledge to design effective, results-driven marketing strategies.
Key Responsibilities:
Develop and implement comprehensive marketing plans tailored to small business owners and private practice medical clinics.
Align marketing initiatives with sales goals, focusing on lead generation, conversion, and retention.
Work closely with the sales team to identify target audiences, understand their needs, and create tailored marketing content and materials.
Provide the sales team with qualified leads through campaigns, ensuring a seamless handoff and clear communication.
Regularly communicate with the sales team to gain insights, refine strategies, and share updates on campaign performance.
Design targeted campaigns that address the pain points, goals, and operational challenges of private medical practices and small businesses.
Build and maintain strong relationships with small business owners and medical clinic decision-makers.
Develop partnerships with industry associations, local chambers of commerce, and healthcare networks.
Work closely with the digital marketing team to collaborate on the creation and optimization of digital campaigns, including email marketing, social media, content marketing, and paid ads.
Collaborate with the social media and website teams to strengthen our online presence, ensuring SEO-optimized content, user-friendly website navigation, and relevant resource offerings.
Plan and execute events, webinars, or workshops targeting small business owners and medical professionals.
Represent the organization at industry conferences, networking events, and trade shows.
Conduct market research to understand trends, competitor strategies, and audience behavior in small businesses and healthcare spaces.
Use analytics to measure campaign performance, identify areas for improvement, and report ROI.
Collaborate with the creative team to produce compelling, industry-specific content such as blogs, whitepapers, case studies, and videos.
Develop marketing collateral for small business and private practice owners, such as brochures, guides, and toolkits.
Position the brand as a trusted partner and thought leader for small businesses and private medical practices.
Ensure all marketing materials reflect the brand's values, voice, and expertise.
Qualifications:
Proven experience in marketing to small business owners and/or private practice healthcare professionals.
Demonstrated success collaborating with sales teams to achieve shared goals.
Expertise in digital marketing, CRM platforms, and marketing automation tools.
Strong interpersonal and communication skills to effectively collaborate with sales and other cross-functional team.
Analytical skills to track lead generation efforts and campaign performance.
Ability to create compelling, audience-specific marketing content and materials.
Benefits:
Competitive salary at $30 - $35 per hour.
Bonus opportunities
Professional development opportunities.
Health benefits.
Travel opportunities for conferences and events.
Opportunity to grow within a dynamic and rapidly expanding company.