We are seeking an experienced Amazon Marketplace Manager for our DTC e-commerce Company who is a strategic, data-informed leader to manage and improve our Amazon Marketplace business initiatives. Through autonomous and collaborative efforts, optimizing sales growth is a key function with the capacity to view perspectives from an enterprise and customer mindset. The ultimate objective is to increase volume, search ranking, and conversion via data-driven decisions with an extremely proactive ability to identify areas to implement and/or optimize processes and reporting.
Primary Responsibilities:
Own Amazon Inventory reporting by identifying at-risk items from both an over- and under-stock perspective.
Collaborate with Supply Chain Director to implement pricing tactics to move through excess inventory.
Forecast accuracy improvements in collaboration with cross-functional teams such as monthly review of consumption actuals vs. forecast.
Utilize historical promotional performance to forecast lifts and sell-throughs.
Leverage the digital shelf platform to track competitor promotional activity and utilize insights to help form or promote promotional strategy with cross-functional teams.
Leverage the digital shelf platform to track and communicate automated profit recovery; identify where manual intervention is needed and work cross-functionally on the dispute process.
Leverage data analytics to identify gaps of loss and gain to help drive media and copy decisions.
Utilize data from multiple platforms to identify critical keywords that will drive sales and execute changes for overall improvement.
Create customized reporting to provide insights to the Brand and Marketing teams to stand out from other brands.
Own Subscription reporting to drive insights around consumer trends and preferences.
Monthly review of Brand Store analytics and competitor Storefronts for shopper journey insights.
Own the launch of new products to evaluate and define best-in-class go-to-market procedures and requirements.
Support in establishing the variation strategy of product assortment.
ABO ("Always Be Optimizing") - continuous review of our titles, bullets, backend keywords, and assets.
Take full ownership of the ongoing maintenance of our source and the backend upkeep of our digital shelf platform to ensure audit accuracy.
Review competitor brands on Amazon to assess merchandising tactics and beta features.
What you'll need:
3+ years of Amazon Marketplace experience required including in-depth knowledge of Vendor Central and Amazon Ads console.
Strong proficiency in navigating complex data and technology database systems and advanced skills with Microsoft Excel.
Superior analytical skills with the ability to convert data into tools and reports that are actionable; passion for leveraging data to drive changes and results.
Strong business acumen - demonstrates an in-depth understanding of both company and customer strategies.
Strong verbal and written communication skills with the ability to communicate effectively and to the appropriate audience level.
Results driven - focuses on the tasks and achieves concrete results that contribute to the company's success.
Highly organized and detail-oriented with an ability to manage multiple priorities.
Demonstrated success in working collaboratively.
Curious with a test & learn state of mind - challenges approaches in search of more effective options.
Must be proactive, adaptable, and able to take initiative while working on a fast-paced team.