The Office of Experience (OX) is a full-service digital agency helping companies excel at every moment of interface they have with their customers. OX's human-centered philosophy and multidisciplinary approach integrate strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform.
Job Description
As Director, Business Development, your primary objective is to help OX grow through new business acquisitions in alignment with goals we set year over year.
Your focus will be in developing top of funnel sales strategies, tactics and programs that enable a healthy pipeline of leads and prospects. From there you will be responsible for handing off qualified leads to the client strategy team and other discipline leads to develop winning proposals and pitches.
While new business development is your primary area of expertise, you are capable of addressing strategic challenges holistically across our prospective clients' businesses, marketing efforts, digital needs, brands and enterprise software. You are a thoughtful practitioner, inspiring leader and polished communicator who plays a critical role in elevating, pitching and closing work for the organization. The Director, Business Development reports to the Managing Director, Client Strategy.
Responsibilities
Identify and pursue new business opportunities to drive revenue growth by implementing strategic top-of-funnel sales initiatives
Evaluate and qualify leads to ensure alignment with business objectives and sales potential, passing high-potential opportunities to the client strategy team and other discipline leaders at appropriate points, such as when a proposal is requested or scope and approach need to be solidified
Partner with OX executives to ensure alignment on solution development. Facilitate OX proposal and pitch development, collaborating with OX leads to assess needs, diagnose problems, propose solutions, and prioritize actions towards strategic goals
Represent OX at industry events and conferences, taking a leadership role to promote our presence, showcase service offerings, and expand brand awareness to engage new audiences and cultivate strategic opportunities
Develop and manage external partnerships as sources of new business, including software platforms, key opinion leaders, industry experts, etc.
Deliver on ongoing sales projections, forecasts, actuals, and recommendations to help OX achieve sales and net new business targets
Align marketing strategies with business development goals and collaborate with OX Marketing Manager to evolve and grow the lead funnel
Maintain OKRs and the commensurate reports to generate actionable insights for business development (weekly, monthly, quarterly, yearly)
Ensure data and pipeline integrity by accurately tracking leads and sales activities in Hubspot, communicating updates and insights with internal teams to align efforts and decision-making
Analyze and improve current sales processes
Stay up-to-date with developments in the marketplace
Other duties as needed and assigned by OX leadership
Requirements
10+ years of agency experience focused in digital strategy, strategic marketing or a related field
Bachelor's degree in business, marketing, or an industry-relevant field
Professional experience with high-profile sales
Experience selling digital experience platforms such as Optimizely, Adobe and Sitecore strongly preferred
Knowledgeable about ecommerce platforms such as Adobe, Znode and Shopify strongly preferred
Fluent in a range of digital topics, including infrastructure tools and platforms, design and development of digital experiences and products, lead scoring and modeling, campaign design and management, digital marketing, personalization, automation and increasing performance against goals
Well-versed in both B2B and B2C engagements, business models and processes, with a preferred focus on B2B
Proven experience building business cases for technology or product efforts
Proven experience developing ROI models for technology or digital programs in the sales/pitch process
Proven experience in engaging in discussion, debate and counsel with senior-level leaders within client organizations
Exceptional analytical, communications and organizational skills with an ability to thrive in a fast-paced deadline-driven environment
Exceptional written and verbal communications skills with the ability to translate complex analysis into well-structured and powerful strategies and presentations
Strong initiative, accountability and ownership of business development process
Ability to strategically build and expand the Business Development team in alignment with OX's focus
Occasional travel will be required
Quantitative Goals
Number of Leads: Target a specific number of qualified leads generated per month or quarter (e.g., 20 high-quality leads per month)
Lead-to-Opportunity Conversion Rate: Achieve a certain percentage of leads converting to opportunities (e.g., 20%-30%)
Pipeline Value: Maintain a pipeline of leads representing a specific monetary value (e.g., $5 million in potential deals)
Lead Response Time: Ensure leads are followed up within a set timeframe (e.g., within 24 hours)
Location
Chicago / Hybrid
OX DE&I Statement
Know Better. Do Better. Be Better.
At The Office of Experience, we design experiences for people. All people. To ensure we deliver on that promise, we must widen the aperture of truth. That means having a diversity of voices at the table as we set out to create the most relevant and meaningful experiences possible. We are committed to hiring a diverse set of people, minds, experiences, and perspectives. We are committed to creating an equitable environment to ensure all our people have the support and opportunity they need to succeed. And we are committed to fostering an inclusive organization built on a foundation of trust as we create a culture that is fearless, collaborative, and embraces life.